Move Over, Google

How fantastic would it be to go back in time?

Using the knowledge you have today, you could invent things before they have been invented, write things before they have been written, and create things before they have been created.

You could become a millionaire overnight.

How great would it be to go back six years and advertise your business on Google!?

Far less competition and you could deploy marketing techniques unheard of for the time. Your ads would be infinitely more targeted, way more inventory, convert better, and cost far less than Google Adwords do today.

Today, you have four options to choose from.

See if you can spot the best one:

1. Hire an SEO expert. For around $2000, you can assign the services of an internet marketing ‘guru’. For this costly figure, the guru will fill your website with keywords and eventually help to fire your website up to the top page of Google.

2. Manual Labour Traffic. This is just as it sounds. Lots of work, lots of commitment. Through article marketing, blogging, press releases, social media, podcasting, video marketing etc, you can help fire yourself to the top of Google. This can be a long, often unrewarding challenge.


3. Do nothing – in which case you’re just someone in a suit, sitting in an office, hoping for the best. Good luck with that.

4. You can go back in time. More or less. How? Facebook.

Facebook Ads.

Facebook ads are the single most bankable source of traffic on the web today. Google admits this. Google even fears this. Facebook is a genuine competitor of Google.

With an astonishing 39 billion page views every month, your adverts on Facebook are infinitely more targeted, way more inventory, convert better and cost far less than Google Adwords.

Now is the time to market your business on Facebook. Facebook currently has only 1/20th of the advertisers that Google has.

What’s more, Facebook ads are easy to use and set-up, cheap and ultra targeted like you won’t believe.

Think about all the information that people provide Facebook with. Age, sex, hobbies, location, education, interests etc etc etc. Facebook ads work for practically ANY market.

With the quick set-up page for Facebook ads, you create your own advert in seconds, and within just a few more seconds, you can actively target your advert to ultra specific targeted prospects. You can select the age group, location, education etc of who you want to target, and Facebook even tells you how many people will have access to your advert.

It is like being back on Google six years ago.

Importance of Article Marketing

Your business needs uplifting.

You have done exactly as the internet marketing guys have told you.

You’ve created a website, got your business on Facebook and even created a Twitter account.

Now just sit back and watch the sales and the profits go through the roof.

Right?

You’re certainly on the right path, but you must remember the number one rule that has stood the test of time throughout the history of marketing, sales and business –:

People buy from people

You have taken the right step forward by creating a website for your business, but what use is this if you have no traffic coming to your website? Traffic increases sales. There are no two ways about this.

You have got to prove to the world (potential customers) that you are human, just like them, and that you know what you are talking about, you care for your customers and you are always on hand to help them.

You have got to be credible; you have got to be trustworthy.

This is where Article Marketing kicks in.

Marketing is everywhere. It is in everything. Marketing rules our consuming world.

When a person wants to purchase something online, they search for it. They go to Google, type in their desired product and, generally, click on either of the first few options that come up on Google.

You want Your website to come at the top of this list. This gains traffic. This increases sales. Sales mean profits. This is the ultimate goal, right?

There are various methods that internet marketers use to increase the popularity of websites, but how can you do it?

Search engines are filled with Spiders that scan websites looking for the most relevant information in relation to the original Google search.

In order to come across as ‘relevant’ to these Spiders, you must possess as much relevant information, key words and phrases as possible.

Writing articles, blogs and newsletters increases your word count (helping the Spiders) and allows you to publish your writing on various websites (again, making life easier for Spiders). Always remember to put back-links to your website on every article.

By constantly writing and updating articles, people will see that you are credible and believable. They will trust that you are putting time and effort into your business, and with so many articles out there – you clearly know what you are talking about.

There are various article marketing strategies you should use to improve your online presence. You can go down the email marketing route, the direct marketing route or, well, practically any marketing route you can think of.

The important thing is to have as many articles as possible all over the internet. You must write concisely and in a conversational tone (again, it adds to you being human, as oppose to being ANOTHER business website machine). Always include your name and bio. A bio is not a life story; it is your name, web address and your unique selling proposition – why should people visit your website, why should they buy from you?

Internet marketing articles are different pieces about your business. Do you own a restaurant? Write an article about your speciality meal – publish it all over the internet, put back links to your website.

Offer to send out a monthly newsletter and email it to people who sign up.

If it is good, people will visit your website.

If your website is good, people will buy your product.

If your product is good, people will tell their friends, family and peers.

You cannot avoid business marketing.

More and more people are cottoning on to this, making a single website increasingly difficult to find its way to the top of Google. Therefore, the importance of article marketing is essential. If your articles (therefore your back links to your website) can be found on scores of different websites, then this can only increase awareness and presence of your business.

Advertise on Facebook and Twitter that you have published a new article. Make the article fun and interesting to read. Make people look forward to reading the next one.

People might come across your article now and not be interested in your product – but make sure they remember you, your name and your business, the next time they DO want to buy your product.

People buy from people.

Always remember this.