Showing posts with label kay hebbourn. Show all posts
Showing posts with label kay hebbourn. Show all posts

Friday, March 19, 2010

What would you do with 140 characters?

I suppose you could discuss business ideas with them?

World Cup is just around the corner – how about a natter about England’s chances?

Find out how tall your followers really are?

I can’t wait to find out what interesting stories @northwestscenes has dug up in the last month.

Last time I met @kayhebbourn, she was telling me about an unbelievable new business opportunity.



Are you coming to Britain’s most exciting Tweet Up next Tuesday?

If you enjoy a Tweet now and again, come along to 140 Characters – the UK’s largest ever Tweet Up.

Meet Twitter followers from all over the country.

Enjoy the evening.

Make valuable contacts.

Meet 140 characters.

The Mill, Ulverston. Tuesday 23 March 2010. 5pm

RSVP here:

http://twtvite.com/qj8r20

See you at the party!

Wednesday, March 10, 2010

Tweet Up with 140 Characters in Ulverston

Twitter enthusiasts are encouraged come out in force to make Ulverston’s latest Tweet Up the biggest in the UK.

The Tweet Up, aptly titled ‘140 Characters’, will take place at The Mill, Ulverston, on Tuesday 23 March.

Tweet Ups are fun Meet Ups for people who love to use Twitter and other forms of social media. The idea is to meet your online friends and have a good time finding out more about each other.

The last event was held at The Mill in February. It was attended by Barrow’s Labour candidate John Woodcock, CancerCare and LakesTV, amongst numerous other Twitter fanatics.

Kay Hebbourn, organiser of the event, has been amazed by the level of interest. She said: “Following the success of the last Tweet Up, which was the biggest in Cumbria, we have decided to have another and would love anyone who loves social media to come.

It's an excuse for a bit of a social, and to find out what everyone else is up to.”

There will be a variety of prizes up for grabs, and also charity donation opportunities.

Award-winning photographer Lesley Wood will be donating a particularly special prize to one lucky Twitterer. She explains: “I will give the winner a free photo-shoot. It will be for half a day, at your home or an outdoor location of your choice.”

Lesley is currently the “UK Pet Photographer of the Year” and specialises in portraiture of people with or without their animals. She is currently based in Cheshire, but is due to relocate to Ulverston this year.

The Evening Mail will be there to cover the event, which has already attracted interest from all over the UK.

Music and nibbles will be provided by The Mill, who will also be donating a special prize to a winner drawn from a hat.

Plans are still in the pipeline to introduce a Twestival to the area, later on in the year. This will be a whole weekend of events, meet-ups and fundraising.

Everyone is welcome to join in the fun – even those who haven’t yet become captivated by Twitter. The event is due to start at 5pm on Tuesday 23 March.

Friday, February 26, 2010

How to save REDICULOUS money on your next holiday! ... (And the next one, and the next one, and the one after that, and…you get the picture)

It’s actually cheaper for me to go on a week-long holiday to the Grand Canyon than it is to go to Sheffield for the weekend.

Therefore…

Hello Arizona!

I have recently discovered Primo Vacations. They are undoubtedly ‘the next big thing’ in the travel industry. They are still very much in their early days, so get in on this exclusive offer while it’s still hot!

“What are you talking about?!” I hear you cry!

Well, with Primo, you receive up to 80%...yes…EIGHTY PERCENT discount on Your holidays for the rest of your life.

For example – For a measly £50, You can treat yourself to an extravagant holiday in the Arizonian resort of Sedona Pines. Sedona is on the boundary of the Grand Canyon – one of natures most beautiful sites, and repeatedly named as one of life’s ‘must-see-before-you-die’ adventures.

Spain, Italy, France, Australia, USA, Mexico, Puerto Rico, Argentina, England, Canada, and many many many more countries, towns, cities and resorts are included when you join Primo Vacations’ Travel Club.

Why would I join Primo?!

As a typically pensive student, I developed a huge yearning for travel. I would love to see as much of the world as possible. BUT money was always going to stand in my way.

BUT with Primo Vacations, for a paltry one-off payment, I now have the freedom to explore and discover the world in my own time and at my own pace.

I’ve been banging on for years about how I want to go abroad.

There really are no excuses now.

Too good to be true?

Exactly what I thought at first. But when you think about it, it’s really quiet commonsensical how it all works:

The recession has hit the travel industry hard. People have not been able to afford the holidays they are used to.

Staycations became all the rage in 2009, remember?

So, rather than sitting back and watching their businesses go bust; hotel/cruise/condo owners all over the world have been approached by Primo Vacations to sell a large selection of their rooms and apartments at a huge discount.

People are guaranteed to go on holiday if they are getting 80% off. So, making a profit is better than nothing at all. And of course, they expect to make their money through drinks, tips and a high referral rate.

I’m genuinely considering a Caribbean Cruise for later on this Spring – all inclusive for 14 nights.

Did you honestly think I’d be doing this this time last year?!

Oh, I said I wanted to explore and discover the world – you were probably thinking of Indiana Jones-esq backpacking and swashbuckling adventures – instead; I’m lavishing it up on a Cruise.

Well, there’s always the summer!

It really is as good as it sounds.

Intrigued?

Get in touch with me!

Saturday, February 20, 2010

How to Choose Your Customers

Which generation do you fall under?

• Traditionalists
- 1900 - 1945
• Baby Boomers
- 1946 - 1960
• Generation X
- 1961 - 1981
• Generation Y (Millennial)
- 1982 - 2000

There have been hugely significant cultural differences during the lives of these generations.

This has lead to variations of views on life. How people live, work, act, walk and talk is characteristically defined by the generation into which they were born.

How can two people from completely separate generations work side-by-side to create a new-wave multimedia magnum opus?

For some (guess the generation), Facebook has been the answer to all of life’s prayers.

Facebook allows you to access personal information on its 400 million users. That’s right, from the comfort of your armchair (guess the generation), you can see what Joe Bloggs in Australia had for his breakfast, what he is doing after lunch and what his favourite movie is.

But how can this information be used – across generations – to build businesses and profit?

Well, with Facebook ads, unlike Google ads, you can select the exact demographic group that you want to target.

Knowing your audience is imperative to your business. How could you possibly come up with a business plan, design a website, or advertise your business if you don’t know who you are targeting?

Learning the characteristics of your target audience is crucial to the success of your business.

So, Facebook.

Helps with keeping up with trends, for a start. Say you are an internet marketer, trying to sell your training services. What makes you different from anybody else? Why should anybody pay their money to hire you and your services?

What is your unique selling proposition?

Let’s say, for example, you want to attract Generation X females. You will teach them how to effectively market their new companies.

Facebook provides a very exciting tool:

With Facebook ads, you can select each individual characteristic of your direct target audience.

For example:

“My business target audience is:”
• Who live in one of the countries: United States, UK, Australia
• Between the ages of 40 and 49 inclusive
• Who are female
• Who like change, goals, positive affirmations, positive thinking, secret or women
• Who are single, in a relationship, engaged or married
• Who are interested in men or women
• Who speak English (UK) or English (US)

Therefore, using Facebook ads, I will only supply my advert on pages viewed by people…:

• Who live in one of the countries: United States, UK, Australia
• Between the ages of 40 and 49 inclusive
• Who are female
• Who like change, goals, positive affirmations, positive thinking, secret or women
• Who are single, in a relationship, engaged or married
• Who are interested in men or women
• Who speak English (UK) or English (US)

Handy tool, yeah?

Generations and Business
Entrepreneurship generations are equally fascinating. And this brings me nicely back to one of my original points:

How can two people from completely separate generations work side-by-side to create a new-wave multimedia magnum opus?

Studies show that entrepreneurship in men is most apparent with Generation Y, while with women, Generation X is the primary group.

Are you a woman in Generation X?

I strongly advise that you Get in touch with Kay Hebbourn; she’ll take you on a whirlwind tour on the life of an entrepreneur, and she will give you plenty of useful advice.

Do you want to make an exciting step forward in your personal and professional life?

Yes? Wonderful!

www.train-and-earn.com

Give Kay a shout, and have a friendly chat about your new life as a Generation X entrepreneur.

I am a Generation Y male. Together, Kay and I have formed a great partnership, helping each other, trading ideas and playing to each others strengths.

Our generations have combined by bringing together a variety of different ideas seen through different mind-sets.

The important element is to understand different generations and their differing views on work, culture and life. You cannot simply go out and target everybody. Narrow down your audience and make your service imperative to the group that you choose.

If you could choose your customers, who would they be?

This is your target group.

Wednesday, February 17, 2010

Virtual Reality in the Workplace

Problem

An address for your business is essential. Direct mail, professionalism and credibility rely heavily on being able to supply a physical address for your business.

An increasing number of companies are now running from home, and more than ever, penny-wise business owners are cutting operating expenses and eliminating unnecessary fixed costs.

Rent, leases, bills and insurance are all additional costs to a business that are increasingly being sought to cut-out.

In addition to this, many people who work from home are simply not comfortable with supplying their home address over the internet to everyone. Travelling workers, for example sales people, need a fixed address by which to direct all mail and further enquiries.

Solution


A virtual office is a combination of off-site communication and address services that allow businesses to reduce traditional office costs. Providing a physical office address adds magnificently to the professionalism of your business. Many home-workers only supply their email address – having a physical address increases credibility, and customers are reassured that they know where to find a company if needs be.

Virtual offices can suit any type of business. Traders working from home, freelance workers and even global companies are increasingly using virtual office services. Most virtual office companies offer additional tailored services to match individual needs.

Why?

Businesses use virtual offices for a variety of reasons, each company using services that are applicable to their needs.

One of the most prominent uses of a virtual office is that of a mail redirection service. The virtual office address will have mail boxes to receive any incoming mail or packages. This can the be forwarded on to a desired address.

Another commonly used service is a phone answering service. Businesses do not want to miss calls from prospective customers. People are much more likely to respond to a human voice than a standard answering machine.

In fact, many people simply put down the phone when put through to an answering machine, and the customer is lost.

A human voice maintains your business’s image and reassures customers that your company is legitimate, accessible and that their call is important.

Virtual office receptionists can forward phone calls, discourage cold callers and even take telephone orders to help bring in new business.

These services are at a fraction of the price of a normal receptionist or secretary.

Perception counts for a lot in the success of a business. Having phone calls answered by a receptionist will give the feeling of a ‘larger’ company than perhaps it actually is. Showing customers that the company is so busy that a receptionist needs to be hired will lead customers to believing the business is greater and more professionally run that they initially thought.

Enrolling the services of a virtual office is often on a ‘pay as you use’ basis. This is extremely cost effective for a new start-up business. This is of particular use for physical meetings. Many virtual offices provide meeting or conference room facilities for sporadic use.

Paying a month rent for a single meeting is financially damaging to a company. Therefore, being able to use a virtual office address as a one-off, or occasional, physical business place, is a substantial cost-effective solution.

The idea that businesses don’t feel tied down to contracts, and there being no long-term commitment is attractive to many businesses – in particular start-up businesses who cannot afford initial set-up costs while their business is taking off.

Many brand new business ventures’ often don’t take off the ground or simply take a change of direction. Registering with a virtual office company is a fantastic option when starting out a new venture. Initial costs of rent etc are covered by the virtual office, giving business owners more time, and finance, to concentrate on more important aspects of the business.

Who?

As previously mentioned, a large selection of companies, regardless of size, are enrolling in the use of virtual offices. But here is a basic list of common virtual office users:

• Home-based entrepreneurs
• Accountants
• Attorneys
• Law Firms
• Mobile salespeople
• Trades (Home service industry: roofers, electrical, plumb, landscape, construction, repair/remodel, etc)
• Doctors/Dentists
• Therapists
• Business consultants
• Mediators/conflict resolution
• Frequent travellers/foreign companies
• Chambers of Commerce
• Senior management
• Real estate
• Mortgage Companies
• Stock brokers/financial planners
• Collections agencies
• Networking groups
• Trainers/instructors
• Incubators

Monday, February 15, 2010

Serenity in Sedona

The great American state of Arizona is home to some of the most brilliant landscapes on earth. The Grand Canyon and the magical formations of red sandstone rocks draw in millions of visitors every single year.

The majestic rock formations and mountain climate are equally appealing to the professional traveller and the first time holiday maker. Along with the Great Wall of China and the Taj Mahal, the Arizonian landscapes are undoubtedly some of the most awe-inspiring sights in the world. I guarantee that Arizona is a must-see-before-it’s-too-late paradise that you will never forget.

Nestled sleepily amongst these stunning sandstone rocks, lies the tranquil resort of Sedona Pines. Elegance has never been so affordable.

Style. Comfort. Luxury.

Old fashioned American vacation cottages at their very, very best are available for your pure pleasure. As one of Primo Vacations Hot Weeks, Sedona Pines Resort presents luxury in real American homeland.

Sedona Pines Resort offers something way beyond the usual day to day routine. For a break away with a difference, Sedona Pines is ideal.

It is so refreshing to have a mid-term vacation. Waiting around for the holiday season is not the way to experience this resort. That is why Sedona Pines has teamed up with Primo to offer cottages and first-class activities at an unbelievable price.

The good people at Sedona Pines truly understand the beauty of getting away from it all, and gain great pleasure from introducing you to the wonderful world in which they live.

Sedona is an enchanted wonderland for the adventurous and the bold at heart. Do you sit around and wait for life to happen? Or do you prefer go after it with a zest that would make even the great explorers proud?

No place else on earth holds Sedona’s promise of tranquil beauty and stimulating activity. The town of Sedona is known for its old world allure, harkening back to a time when life was simple, but quick minds and strong souls ruled the day. That spirit of adventure is alive and well, and the pulse of the desert still calls out to those with the adventurous heart.

Whether you crave the outdoor experience of hiking and biking trails, white-water rafting and hot air balloons, or you are a spiritual seeker, looking to find a unique peace, only Sedona can offer such diversity of experience.

Discover the pools, bars, bistros and activities that this great American resort presents to you.

We all need a break now and then. We need to relax, get away from the hustle and bustle of everyday life. We need to lie on a hillside, gazing at the sunset over the brilliant red and orange sandstone rocks as we dream of a life so perfect…a perfect life that becomes reality at Sedona Pines Resort, Arizona.

Friday, February 12, 2010

Come Along and Tweet with 140 Characters

Following on from the success of Ulverston’s first Tweet Up in February, social networking enthusiasts from the area are being encouraged to come out in force to make the next event the biggest in the country.

The next Tweet Up, aptly named ‘140 Characters’, will take place at The Mill, Ulverston, on 23 March. The aim is to get 140 people, making it the most attended Tweet Up produced in the UK.

140 Characters is being organised by Go Ulverston and the Evening Mail. The last Tweet Up proved a huge success, and was attended by an eclectic mix of people, including Labour candidate John Woodcock and Ulverston student Catherine Courtman.

Once again, there will be prizes on offer and fundraising opportunities.

Kay Hebbourn, organiser of the first Tweet Up, has been amazed by the level of interest already for the next event. She said: “The last Tweet Up was fantastic. Everyone enjoyed themselves and it was great to see such a range of people and businesses.

The atmosphere was great, and we were well looked after by everyone at The Mill.”

The organizers are open to all ideas for 140 Characters and any future Tweet Ups. Possible avenues being explored are the possibility of stands, a projector screen and even a live video stream for the Evening Mail website.

Plans are still in the pipeline to introduce a Twestival to the area, later on in the year. This will be a whole weekend of events, meet-ups and fundraising.

Anyone who wishes to attend 140 Characters is more than welcome. The event is subject to start at approximately 5pm on 23 March at The Mill, Ulverston. Non-Twitter users are also welcome to join in the fun.

Wednesday, February 10, 2010

Travel Industry Taken Over By Giant

A new giant has arrived in the travel industry. Primo Vacations challenges its customers to change the way they travel, and are certain that holiday experiences will never be the same again.

With ‘staycations’ being all the rage in 2009, the bright leaders at Primo decided that something must be done to save a travel industry in decline.

In 2010, Primo launched with a staggering offer that is set to transform holidaying culture.

For a single one-off payment, holidaymakers receive up to 80% off luxurious holidays all over the world. This huge discount can then be used as many times as the holidaymaker wishes.

Hotels, condos, villas and flights are all catered for in the incredible offer. Luxurious beach resorts, elegant 5 star hotels and lavish cruises are readily available as Primo looks to give the travel industry a massive boost in time for the summer rush.

The remarkability of the scheme does not end there. Primo is also set up as a great potential business investment. After purchasing your 80% discount package, you become a member of Primo Vacations, and have the absolute right to resell the package on – all the while keeping hold of your own discount.

So, you could literally be sitting on an extravagant beach in Hawaii, and making money as you soak up the sun.

One of Primo’s early investors, Kay Hebbourn, is particularly excited by the business opportunity, and is looking forward mentoring future investors, and showing them how to resell the package. She said: “When you partner with me, I will personally help you to get your business off the ground. You will have access to my experience and skills and support, so do get in touch. I am a big believer in success through positive attitude, trust and the right mindset.”

She added: “I love coaching people and helping them to create the future that they want.”

Primo Vacations is still a business in its development, but the opportunities for cheap travel and business success are going to transform the way we travel forever.

You can get in touch with Primo’s top leader Kay at kay@goulverston.co.uk or by visiting her Primo Vacations website:

www.yourprimovacationsexplained.weebly.com

Saturday, February 6, 2010

Customer Service Enters the 21st Century

How can you use Facebook and Twitter to substantially boost your business?


The extent to which Social Networking and Social Media websites are used is spiralling almost out of control. Hundreds of millions of people from all over the world are now logged on to these interactive websites. That’s a lot of potential customers, right?


There are still some very stern and astute marketers out there who believe you cannot make profit from the use of Facebook, Twitter or YouTube. I for one, am pretty pleased to be in competition with them.


With consummate ease you can find masses of people who are interested in the services you have to offer.


People buy from people.


It is so easy to interact with and meet new people.


‘People’ means ‘Customers’!


Establishing relationships with contacts on Twitter and Facebook is the equivalent of providing great customer service in your business place. The whole point in providing great customer service is to establish a relationship with the potential customer.


The first thing that crosses the mind of a customer in a purchasing situation is: “Do I want to do business with this person?” If the sales person is stroppy, has a bad manner, or has no time for the customer’s individual needs – then the answer will be a firm “No”.


By being polite, friendly, helpful and informative, the salesperson develops a relationship with the customer. They are more likely to want to do business with this person than they are with anybody else.


The same rule applies online. However, online, it is much, much easier.


Social Media is all based on relationships. There is no point in being on Facebook if you have nobody to interact with.


Social marketing is based on the relationship you have with your followers, prospects and customers. You cannot create a website and create a Twitter account and then expect for sales to shoot up. You have to work at it over a period of time – gaining followers and gaining trust.


People love to feel connected. It is part of human nature to feel like you want to be part of a group and have connections with like-minded people. Therefore most people will be responsive to your outreach of wanting to make a connection with them. Obviously you can’t just bombard them with “buy my product buy my product buy my product” – you have to work at building a relationship and building that level of trust.


Comment on what they are tweeting, help them when they ask questions and ask them plenty in return; let them know that you need their help and encouragement. Let them know that you trust them; this will make it an easier decision for them to trust you in return.


In addition to the theory that you cannot constantly be “throwing” your products in the faces of customers (“buy my product buy my product”), it is important to remember the one basic rule.


The number one rule:


People buy from people.


Do I want to do business with this person?


Relationship is key. You must build a relationship with customers first. And during. And after.


Generally, about 80% of your tweets, messages and interactions must be social. These are social networking sites after all. Don’t barrage potential customers with products. It will scare them away.


You need to show them that you are human. You are normal. You are just like them. You can help them. How? “Oh, I notice you need some help with your business…I think I may be able to help you there.”


Only 20% of your outgoings on social networking websites should be marketing based. It’s all about who you are, and not what you are offering. People go on these websites to connect and form relationships. Let them do this with you, and they will be much more likely to trust you when they have a business requirement.


As an extension to online relationships, Tweet Ups have formed all over the world, giving the chance for users of social networking websites to meet up and get to know each other in person. This forms a great opportunity to gain real trust with your contacts.


If you get a chance to attend a Tweet Up in your area, this is a perfect way to introduce yourself to the people you have been making friends with online.


People buy from people, remember.




Tuesday, January 26, 2010

Surfing the Web

The average UK employee spends 57 minutes a day surfing the web while at work.

Surfing was first enjoyed by Polynesians in Tahiti and Hawaii as far back as 1500AD. The first printed recordings of surfing were made by Lieutenant James King in 1779. King took over the captaincy of the ship Discovery after Captain James Cook was killed on an expedition to Hawaii.
Since there was no written language at this time in Hawaii, King's journal entry serves as man's earliest written account of the Hawaiian sport.

So why, more than 200 years later, do we ‘surf’ the web? What links could there possibly be between using the internet and riding on top of a wave?

It all began with the radio

Radio scanners were introduced in the 1970s as a way of finding a good radio signal. The radio receiver would automatically tune or scan two or more discrete frequencies, stopping when it found a good working signal.

A similar method would be used, manually, with the television. In order to locate a decent television signal, you would have to twist and turn the dials until you were satisfied with the picture. This common process became known as ‘channel hopping’. In order to locate the desired signal, you would have to ‘hop’ between one channel and another until you were satisfied with the picture received.

The Beach Boys

In 1963, the Beach Boys recorded ‘Surfin’ USA‘. This was a massive hit worldwide, and vastly increased the popularity of the Hawaiian sport of surfing. The popularity of surfing in remote areas of Australia, California and Hawaii became well known and began to attract the interest of tourists.

Endless Summer

Following on from the success of Surfin’ USA – in 1966, Bruce Brown directed the most influential film of the surf-genre: Endless Summer.

Endless Summer centres around two surfers, Mike Hynson and Robert August, on a surf trip around the world. They travel to the coasts of Africa, Australia, New Zealand, Tahiti and Hawaii. In the film, they introduce locals to the sport in an attempt to popularize surfing as fun and accessible to everyone.

The success and influence of the documentary was incredible. The popularity of surfing rose greatly, encouraging existing surfers to travel abroad, and introducing the thrill of the sport to a wider audience.

Popular Culture

Vans ~ The first time that ‘surfing’ had been applied to another activity was in April 1985 when Time magazine made reference to the culture of ‘Van surfing’. ‘Van surfing’ described the art of people who would stand on the top of Vans as they moved. The actions they were forced into, to remain on their feet, was similar to that of surfing.

Trains ~ The phrase would later be used when referring to a similar action. ‘Train surfing’ was a phrase introduced by The Wall Street Journal. ‘Train surfing’ had been seen many times in the movies, and was apparently a regular occurrence in South America as people rode on top of trains for a free ride.

Music ~ In 1989, The Toronto Globe and Mail introduced the term to the music industry. ‘Stage diving’ had become a popular tradition at concerts and festivals. The notion of someone being carried in midair by a crowd of people became known as ‘crowd surfing’ by the Toronto press.

Television ~ With the expansion of Cable and Satellite television, in 1986, The Wall Street Journal coined the phrase ‘channel surfing’. This was in direct reference to the well known ‘channel hopping’ term that had become widely popular in describing the act of scanning for a desired television channel.

The expansion of Cable and Satellite meant there were more channels, they were easier to find and more widely available. ‘Channel surfing’ described the notion of flicking through the channels with a television remote, as oppose to fiddling with the dials.

The Internet

With the creation of the internet, the term ‘internet surfing’ had occasionally been used, but not commonly.

‘Information surfing’ was a phrase used to describe the action of someone searching for information through books or papers, for example. Early internet users would search the internet for similar purposes (long before entertainment, social networking and advertising took over).

Prior to the 1990s, the internet was not widely popular and not widely accessible. However, in 1989, Tim Berners-Lee, a British engineer and computer-scientist, laid foundation to the World Wide Web. This created the internet as we know it today. The internet (the World Wide Web) increased in popularity as it became easier to use, faster to use, and most importantly, Personal Computers became widely available to the public.

‘Surfing the Web’ is a phrase we have all used, and will continue to use as the internet continues to expand.

But how did the infrequently used, unpopular term ‘internet surfing’ become the biggest world wide cliché of all?

A Librarian and a mouse pad

Jean Armour Polly was a university librarian in 1992, when she coined the phrase ‘Surfing the Internet’.

Polly was an early internet user, and wrote a series of articles, available online, on safe Internet services. In June 1992, Polly was writing a revolutionary paper about Requests and Comments and other technical writings about the Internet. On searching for a title, she describes:

In casting about for a title for the article, I weighed many possible metaphors. I wanted something that expressed the fun I had using the Internet, as well as hit on the skill, and yes, endurance necessary to use it well. I also needed something that would evoke a sense of randomness, chaos, and even danger. I wanted something fishy, net-like, nautical.

At that time I was using a mouse pad from the Apple Library in Cupertino, CA, famous for inventing and appropriating pithy sayings and printing them on sportswear and mouse pads (e.g., "A month in the Lab can save you an hour in the Library") The one I had pictured a surfer on a big wave. "Information Surfer" it said. "Eureka," I said, and had my metaphor.

‘Surfing the Internet’ was born. The paper was phenomenally successful. In 14 hours, the paper received an unprecedented 500 downloads.

This leads on to another interesting question: why were so many early internet users searching for ‘surfing’ online? They obviously had to search for the article in order to find it – but why ‘surfing’?

The surf-net connection

There are several top internet marketers today who are also top surfers. Frank Kern is a great example of this. Jason Moffat was one of the earliest internet marketers to hold such a great connection with online marketing and surfing.

Many people have compared making money online to surfing. Making a profit on the internet is not about ‘getting rich quick’; it is about taking time to get to know the market, learning to understand the users and where to find customers. Surfing is often described as hitting the wave perfectly. A top surfer will spend time getting to know the best waves, where to find them and how to hit them perfectly.

Both internet marketers and surfers have often spoken of addiction. In order to spend enough quality time learning to surf, travelling the world to find the best locations and putting your body on the line for the sake of adrenaline rushes, you have got to feel addicted to the sport. Thrill seeking and addiction have revolutionised the sport of surfing.

Very few top-internet-marketers claim to have access to a get-rich-quick scheme. (If you had access, would you tell anyone?) In order to be a successful online marketer, you have to hold this same level of addiction, and get the same thrill out of using the internet, working on the internet and spending time on the internet.

With the persistent online presence of Jason Moffat in the 1990s, surfing became a regular theme found on the internet. Moffat was one of the first users to own a variety of websites, optimizing his name wherever possible. Therefore, where ‘Jason Moffat’ could be found, so could ‘surfing’. Did this increase the popularity of surfing? Did this introduce pro surfers to the internet? Surely it must have lured pro surfers of the time to try out the internet. Online they could find like-minded surfers, share their ideas for locations and share their stories of travel-surfing.

Was this the true origin of ‘surfing the internet’? Do we now ‘surf’ the internet because surfing was so popular with early internet users?

Or maybe, by pure coincidence (or by memetics), two separate groups of people established the same terminology for the same thing, without ever even knowing it.

Wednesday, January 20, 2010

Barcelona with Primo Vacations

Glorious gothic buildings.

Brilliantly impressive beaches.

Stylish streets of Catalonia.

Perched magnificently on the Mediterranean coast, Barcelona is one of the most beautifully cultural cities in Europe.

Barcelona will suit your needs, whether you’re searching for the idyllic European family vacation, looking to go travelling in Europe, or simply wanting a cheap European vacation. This is a city as diverse in style, range and culture as any in the world.

Wherever you're interests lie, you can be assured that you will fall in love with the architecture, museums, entertainment and culture of this historic city, which lies in the heart of Catalonia.

Architecture
Barcelona is a luxurious city, rich in culture and rich in history. Home to some of the most glamorous buildings in all of Europe, many of which are still to be completed. The church of Sagrada Familia has been under construction sine 1882, but is still not due to be completed until 2026! Since building began, the church has been funded by private and public donations.

The people of Barcelona are as passionate and proud of their city as the architects who began building centuries ago.

The Gothic Quarter is the centrepiece of any Barcelona vacation for most tourists. The buildings in this area date from medieval times, but Catalan Modernisme architecture dominates the skyline of this astonishing city.

You can observe magnificent views from the top of La Seu, stretching sights over the whole of this gorgeous city paradise. This is one of the most picturesque views you could possibly imagine.

Museums
One of the highlights of any European vacation with Primo is taking the time to admire the beauty of the places you visit. There are fewer beautiful cities in the world than Barcelona.

The famous museums of Barcelona must not be avoided; there is so much to tell, so much to see and so much to boast about. Masses of galleries and museums line the streets of Barcelona, all covering many different areas and eras. All tell their side of the story to how Barcelona became the delightful city it is today.

Art, Science, War, History, Entertainment….it is all here. Some of the marvellous museums in Barcelona include:

• The National Museum of Art in Catalonia
• Barcelona Museum of Contemporary Art
• Picasso Museum
• Barcelona Maritime Museum

Camp Nou
Camp Nou (or The Nou Camp) is for any sports fan, the must-see structure in Spain. It is simply the greatest soccer stadium in Europe, possibly even the world.

Home of FC Barcelona, Camp Nou is the largest soccer stadium in Europe, holding more than 98,000 spectators.

Tours of this magnificent stadium are available at very good prices, and will leave you feeling amazed and in awe.

FC Barcelona are currently the holders of the European Cup, and widely known for playing the most beautiful soccer on the planet. With the world’s greatest player, Lionel Messi, starring in the team, tickets for matches sell like hot-cakes. There are often opportunities, however, to get tickets on match days, or you can book online.

Beaches
Barcelona is not all culture, museums and architecture, however. There are seven beaches surrounding the coastline. Sant Sebastià and Barceloneta beaches are the largest, oldest and the most frequented beaches in Barcelona.


So, while you shop till you drop in the stylish cobbled high streets in the morning, you can relax by the ocean in the afternoon, visit the historic Gothic Quarter in the evening, and take in the breathtaking views over Catalonia at sunset.

There are hundreds of hotels and hostels in the Barcelona metropolitan area to choose from. Or you can treat yourself to a vacation of genuine luxury, by staying in one of the most sought after hotels in the city, by travelling with Primo Vacations – at unbelievable low prices.

Just get in touch with Kay Hebbourn, your top Primo leader, for more information about one of these wonderful vacation opportunities.