How to Choose Your Customers

Which generation do you fall under?

• Traditionalists
- 1900 - 1945
• Baby Boomers
- 1946 - 1960
• Generation X
- 1961 - 1981
• Generation Y (Millennial)
- 1982 - 2000

There have been hugely significant cultural differences during the lives of these generations.

This has lead to variations of views on life. How people live, work, act, walk and talk is characteristically defined by the generation into which they were born.

How can two people from completely separate generations work side-by-side to create a new-wave multimedia magnum opus?

For some (guess the generation), Facebook has been the answer to all of life’s prayers.

Facebook allows you to access personal information on its 400 million users. That’s right, from the comfort of your armchair (guess the generation), you can see what Joe Bloggs in Australia had for his breakfast, what he is doing after lunch and what his favourite movie is.

But how can this information be used – across generations – to build businesses and profit?

Well, with Facebook ads, unlike Google ads, you can select the exact demographic group that you want to target.

Knowing your audience is imperative to your business. How could you possibly come up with a business plan, design a website, or advertise your business if you don’t know who you are targeting?

Learning the characteristics of your target audience is crucial to the success of your business.

So, Facebook.

Helps with keeping up with trends, for a start. Say you are an internet marketer, trying to sell your training services. What makes you different from anybody else? Why should anybody pay their money to hire you and your services?

What is your unique selling proposition?

Let’s say, for example, you want to attract Generation X females. You will teach them how to effectively market their new companies.

Facebook provides a very exciting tool:

With Facebook ads, you can select each individual characteristic of your direct target audience.

For example:

“My business target audience is:”
• Who live in one of the countries: United States, UK, Australia
• Between the ages of 40 and 49 inclusive
• Who are female
• Who like change, goals, positive affirmations, positive thinking, secret or women
• Who are single, in a relationship, engaged or married
• Who are interested in men or women
• Who speak English (UK) or English (US)

Therefore, using Facebook ads, I will only supply my advert on pages viewed by people…:

• Who live in one of the countries: United States, UK, Australia
• Between the ages of 40 and 49 inclusive
• Who are female
• Who like change, goals, positive affirmations, positive thinking, secret or women
• Who are single, in a relationship, engaged or married
• Who are interested in men or women
• Who speak English (UK) or English (US)

Handy tool, yeah?

Generations and Business
Entrepreneurship generations are equally fascinating. And this brings me nicely back to one of my original points:

How can two people from completely separate generations work side-by-side to create a new-wave multimedia magnum opus?

Studies show that entrepreneurship in men is most apparent with Generation Y, while with women, Generation X is the primary group.

Are you a woman in Generation X?

I strongly advise that you Get in touch with Kay Hebbourn; she’ll take you on a whirlwind tour on the life of an entrepreneur, and she will give you plenty of useful advice.

Do you want to make an exciting step forward in your personal and professional life?

Yes? Wonderful!

www.train-and-earn.com

Give Kay a shout, and have a friendly chat about your new life as a Generation X entrepreneur.

I am a Generation Y male. Together, Kay and I have formed a great partnership, helping each other, trading ideas and playing to each others strengths.

Our generations have combined by bringing together a variety of different ideas seen through different mind-sets.

The important element is to understand different generations and their differing views on work, culture and life. You cannot simply go out and target everybody. Narrow down your audience and make your service imperative to the group that you choose.

If you could choose your customers, who would they be?

This is your target group.