How to Increase Traffic to Your Website

Boosting the number of visitors to your website is the most important way to expand your profile and business.

The internet is like a giant haystack, and your website is the needle that needs to be found. There are numerous simple methods you can use to achieve this.

Search Engines
The most effective way of gaining traffic to your website, is to be picked up by search engines such as Google, Yahoo and Ask.

Search engines use highly sophisticated Spiders that scan through the internet to find the most relevant websites available. The most important thing Spiders search for is Key Words.

Key Words are words or phrases relevant to the original search. So, for example, if somebody types: “Football in Brazil” into Google – Spiders will search for websites which includes as many relevant Key Words as possible, i.e. ‘football’, ‘brazil’, ‘soccer’, ‘Pele’.

The best thing you can do is jot down, before you write your article, a list of Key Words that need to be included in your copy, so that search engines have the best chance of finding Your website. Make sure you include as many Key Words as possible, but keep them all relevant and in context – Spiders are intelligent enough to spot someone trying to ‘cheat the system’.

Great content
Above all else, the most important aspect of all – make sure you have good, quality content on your website. You can attract every internet user in the world to your website, but if the content is poor, they will not continue to read, they won’t come back, and your website becomes useless.

Your content must leave people wanting to revisit, wanting to buy your product/enjoy your writing, and best of all, go out and tell other people about your website.

If you do not have the nous for writing quality copy, you can hire a Copywriter to do this for you. They will know all the tricks of the trade, and optimise your chances of being picked up by search engines.

Social Networking
Networking, gaining contacts, and placing links on other websites is another valuable way to gain traffic. Millions of people use social networking sites such as Facebook and Twitter – make the most of this. It is such an Easy way to connect with potential visitors.

If, for instance, you have written an interesting article on tennis player Andy Murray – search for him on Twitter, and then follow everyone who is following him. Then, put a link to your website, explaining you have an interesting article about Andy Murray that is well worth reading. A similar method can easily be followed using Facebook, by searching for Groups about Andy Murray – and then becoming Friends with all the members – and placing a link to your website/article.

The internet is huge – make the most of it
You need to throw your name, article and website address around as many relevant places as possible. Again, using Andy Murray as an example, search on Google for forums, communities and websites about him – and place a link to your website on each. Offer to put links on your website for other people, in return that they do the same for you.

Make sure they come back
Once people have visited your website, the aim then is to make them visit again. To do this, you need to show people that your website is dynamic, as oppose to static. This basically means that people won’t keep visiting a website that never changes. Keep updating your pages, information and content – it will keep visitors aware of your online presence.

Offering Freebies, such as a newsletter, is a good way to keep people aware of your dynamic website.

“By signing up to my website, you will receive a free newsletter on Andy Murray every month.”

This means that once every month, people will be reminded that you are still active, and still producing new content that may be of interest to them. This also gives you an opportunity every month to reconnect with the people who you followed on Twitter, and the people you made Friends with on Facebook, as you tell them about your new article, or your latest newsletter.

Key Words are Key
Once your article is complete – check your list of Key Words. Have you included each one at least once? I cannot stress the importance of this enough.

And before you submit:

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