How to squeeze the most out of Squeeze Pages

Earn loads of easy cash now; simply enter your First Name and Email below!

Well, there’s no box here – but would you be tempted? I bet you were a little interested. And I bet you read the whole message.

This is the power of the squeeze page. It is a fact that squeeze pages are a phenomenal way of offering your products online.

But what is are squeeze pages?

A squeeze page is a small sales page. Every so often, you visit a website where a small box appears, urging you to enter your email address, with the guarantee of joy, happiness or prosperity. These boxes are designed to entice you to enter a website, or give your contact details.

With the proliferation of spam, internet users are often wary of where and to whom they give out their contact details. Therefore, as a simple point of contact, internet marketers use squeeze pages to gain your email address, so that they can send you emails over a period of time, offering their products.

Successful squeeze pages are created using a combination of catchy sales copy, colour psychology and keyword rich text. Advanced internet marketers will use video or audio in their squeeze pages to draw instant attention to the box.

There are many advantages of using squeeze pages. As a box that pops up on your screen, you cannot help but view it – reaching out to an unlimited number of potential customers.

The greatest advantage of all is the incredible increase in visitor-to-buyer conversion rates.

This is because, although you are making the first point of contact with the customer – it is the customer who is approaching you and your sales page. If people are interested enough in your initial squeeze page to enter their email address, they clearly have an interest in buying your product.

The point in the squeeze page isn’t to make a sale – it is to engage the interest of the customer. Like any copywriter, salesman, businessman or journalist will tell you – engaging the customer into wanting to know more is half the battle. A squeeze page – with very little space for content, is a simple way to engage the customer.

A squeeze page can also create a sense of trust with the customer, as they are not put-off by a pushy sales pitch, or feel as though they are being forced into anything.

When designing a squeeze page, you have very limited space; therefore you have to be clever, and utilise the small space you have. Being smart with limited space is the key to a successful squeeze page.

Hiring a professional copywriter to write your content is the best way to attract as large a crowd of customers as possible. Copywriters will include as many search engine friendly keywords as possible in the limited space available.

A problem with squeeze pages is that with so little text, search engine spiders often don’t find them relative enough to the original search. Therefore, great quality copy is absolutely vital to achieving a highly successful squeeze page.

Remember, people are only interested in one thing – what’s in it for them. Don’t waste time and space trying to explain things – just get straight to the point, i.e. “Earn loads of cash now!”