Which generation do you fall under?
• Traditionalists
- 1900 - 1945
• Baby Boomers
- 1946 - 1960
• Generation X
- 1961 - 1981
• Generation Y (Millennial)
- 1982 - 2000
There have been hugely significant cultural differences during the lives of these generations.
This has lead to variations of views on life. How people live, work, act, walk and talk is characteristically defined by the generation into which they were born.
How can two people from completely separate generations work side-by-side to create a new-wave multimedia magnum opus?
For some (guess the generation), Facebook has been the answer to all of life’s prayers.
Facebook allows you to access personal information on its 400 million users. That’s right, from the comfort of your armchair (guess the generation), you can see what Joe Bloggs in Australia had for his breakfast, what he is doing after lunch and what his favourite movie is.
But how can this information be used – across generations – to build businesses and profit?
Well, with Facebook ads, unlike Google ads, you can select the exact demographic group that you want to target.
Knowing your audience is imperative to your business. How could you possibly come up with a business plan, design a website, or advertise your business if you don’t know who you are targeting?
Learning the characteristics of your target audience is crucial to the success of your business.
So, Facebook.
Helps with keeping up with trends, for a start. Say you are an internet marketer, trying to sell your training services. What makes you different from anybody else? Why should anybody pay their money to hire you and your services?
What is your unique selling proposition?
Let’s say, for example, you want to attract Generation X females. You will teach them how to effectively market their new companies.
Facebook provides a very exciting tool:
With Facebook ads, you can select each individual characteristic of your direct target audience.
For example:
“My business target audience is:”
• Who live in one of the countries: United States, UK, Australia
• Between the ages of 40 and 49 inclusive
• Who are female
• Who like change, goals, positive affirmations, positive thinking, secret or women
• Who are single, in a relationship, engaged or married
• Who are interested in men or women
• Who speak English (UK) or English (US)
Therefore, using Facebook ads, I will only supply my advert on pages viewed by people…:
• Who live in one of the countries: United States, UK, Australia
• Between the ages of 40 and 49 inclusive
• Who are female
• Who like change, goals, positive affirmations, positive thinking, secret or women
• Who are single, in a relationship, engaged or married
• Who are interested in men or women
• Who speak English (UK) or English (US)
Handy tool, yeah?
Generations and Business
Entrepreneurship generations are equally fascinating. And this brings me nicely back to one of my original points:
How can two people from completely separate generations work side-by-side to create a new-wave multimedia magnum opus?
Studies show that entrepreneurship in men is most apparent with Generation Y, while with women, Generation X is the primary group.
Are you a woman in Generation X?
I strongly advise that you Get in touch with Kay Hebbourn; she’ll take you on a whirlwind tour on the life of an entrepreneur, and she will give you plenty of useful advice.
Do you want to make an exciting step forward in your personal and professional life?
Yes? Wonderful!
www.train-and-earn.com
Give Kay a shout, and have a friendly chat about your new life as a Generation X entrepreneur.
I am a Generation Y male. Together, Kay and I have formed a great partnership, helping each other, trading ideas and playing to each others strengths.
Our generations have combined by bringing together a variety of different ideas seen through different mind-sets.
The important element is to understand different generations and their differing views on work, culture and life. You cannot simply go out and target everybody. Narrow down your audience and make your service imperative to the group that you choose.
If you could choose your customers, who would they be?
This is your target group.
Showing posts with label UK. Show all posts
Showing posts with label UK. Show all posts
Saturday, February 20, 2010
Wednesday, February 17, 2010
Virtual Reality in the Workplace
Problem
An address for your business is essential. Direct mail, professionalism and credibility rely heavily on being able to supply a physical address for your business.
An increasing number of companies are now running from home, and more than ever, penny-wise business owners are cutting operating expenses and eliminating unnecessary fixed costs.
Rent, leases, bills and insurance are all additional costs to a business that are increasingly being sought to cut-out.
In addition to this, many people who work from home are simply not comfortable with supplying their home address over the internet to everyone. Travelling workers, for example sales people, need a fixed address by which to direct all mail and further enquiries.
Solution
A virtual office is a combination of off-site communication and address services that allow businesses to reduce traditional office costs. Providing a physical office address adds magnificently to the professionalism of your business. Many home-workers only supply their email address – having a physical address increases credibility, and customers are reassured that they know where to find a company if needs be.
Virtual offices can suit any type of business. Traders working from home, freelance workers and even global companies are increasingly using virtual office services. Most virtual office companies offer additional tailored services to match individual needs.
Why?
Businesses use virtual offices for a variety of reasons, each company using services that are applicable to their needs.
One of the most prominent uses of a virtual office is that of a mail redirection service. The virtual office address will have mail boxes to receive any incoming mail or packages. This can the be forwarded on to a desired address.
Another commonly used service is a phone answering service. Businesses do not want to miss calls from prospective customers. People are much more likely to respond to a human voice than a standard answering machine.
In fact, many people simply put down the phone when put through to an answering machine, and the customer is lost.
A human voice maintains your business’s image and reassures customers that your company is legitimate, accessible and that their call is important.
Virtual office receptionists can forward phone calls, discourage cold callers and even take telephone orders to help bring in new business.
These services are at a fraction of the price of a normal receptionist or secretary.
Perception counts for a lot in the success of a business. Having phone calls answered by a receptionist will give the feeling of a ‘larger’ company than perhaps it actually is. Showing customers that the company is so busy that a receptionist needs to be hired will lead customers to believing the business is greater and more professionally run that they initially thought.
Enrolling the services of a virtual office is often on a ‘pay as you use’ basis. This is extremely cost effective for a new start-up business. This is of particular use for physical meetings. Many virtual offices provide meeting or conference room facilities for sporadic use.
Paying a month rent for a single meeting is financially damaging to a company. Therefore, being able to use a virtual office address as a one-off, or occasional, physical business place, is a substantial cost-effective solution.
The idea that businesses don’t feel tied down to contracts, and there being no long-term commitment is attractive to many businesses – in particular start-up businesses who cannot afford initial set-up costs while their business is taking off.
Many brand new business ventures’ often don’t take off the ground or simply take a change of direction. Registering with a virtual office company is a fantastic option when starting out a new venture. Initial costs of rent etc are covered by the virtual office, giving business owners more time, and finance, to concentrate on more important aspects of the business.
Who?
As previously mentioned, a large selection of companies, regardless of size, are enrolling in the use of virtual offices. But here is a basic list of common virtual office users:
• Home-based entrepreneurs
• Accountants
• Attorneys
• Law Firms
• Mobile salespeople
• Trades (Home service industry: roofers, electrical, plumb, landscape, construction, repair/remodel, etc)
• Doctors/Dentists
• Therapists
• Business consultants
• Mediators/conflict resolution
• Frequent travellers/foreign companies
• Chambers of Commerce
• Senior management
• Real estate
• Mortgage Companies
• Stock brokers/financial planners
• Collections agencies
• Networking groups
• Trainers/instructors
• Incubators
An address for your business is essential. Direct mail, professionalism and credibility rely heavily on being able to supply a physical address for your business.
An increasing number of companies are now running from home, and more than ever, penny-wise business owners are cutting operating expenses and eliminating unnecessary fixed costs.
Rent, leases, bills and insurance are all additional costs to a business that are increasingly being sought to cut-out.
In addition to this, many people who work from home are simply not comfortable with supplying their home address over the internet to everyone. Travelling workers, for example sales people, need a fixed address by which to direct all mail and further enquiries.
Solution
A virtual office is a combination of off-site communication and address services that allow businesses to reduce traditional office costs. Providing a physical office address adds magnificently to the professionalism of your business. Many home-workers only supply their email address – having a physical address increases credibility, and customers are reassured that they know where to find a company if needs be.
Virtual offices can suit any type of business. Traders working from home, freelance workers and even global companies are increasingly using virtual office services. Most virtual office companies offer additional tailored services to match individual needs.
Why?
Businesses use virtual offices for a variety of reasons, each company using services that are applicable to their needs.
One of the most prominent uses of a virtual office is that of a mail redirection service. The virtual office address will have mail boxes to receive any incoming mail or packages. This can the be forwarded on to a desired address.
Another commonly used service is a phone answering service. Businesses do not want to miss calls from prospective customers. People are much more likely to respond to a human voice than a standard answering machine.
In fact, many people simply put down the phone when put through to an answering machine, and the customer is lost.
A human voice maintains your business’s image and reassures customers that your company is legitimate, accessible and that their call is important.
Virtual office receptionists can forward phone calls, discourage cold callers and even take telephone orders to help bring in new business.
These services are at a fraction of the price of a normal receptionist or secretary.
Perception counts for a lot in the success of a business. Having phone calls answered by a receptionist will give the feeling of a ‘larger’ company than perhaps it actually is. Showing customers that the company is so busy that a receptionist needs to be hired will lead customers to believing the business is greater and more professionally run that they initially thought.
Enrolling the services of a virtual office is often on a ‘pay as you use’ basis. This is extremely cost effective for a new start-up business. This is of particular use for physical meetings. Many virtual offices provide meeting or conference room facilities for sporadic use.
Paying a month rent for a single meeting is financially damaging to a company. Therefore, being able to use a virtual office address as a one-off, or occasional, physical business place, is a substantial cost-effective solution.
The idea that businesses don’t feel tied down to contracts, and there being no long-term commitment is attractive to many businesses – in particular start-up businesses who cannot afford initial set-up costs while their business is taking off.
Many brand new business ventures’ often don’t take off the ground or simply take a change of direction. Registering with a virtual office company is a fantastic option when starting out a new venture. Initial costs of rent etc are covered by the virtual office, giving business owners more time, and finance, to concentrate on more important aspects of the business.
Who?
As previously mentioned, a large selection of companies, regardless of size, are enrolling in the use of virtual offices. But here is a basic list of common virtual office users:
• Home-based entrepreneurs
• Accountants
• Attorneys
• Law Firms
• Mobile salespeople
• Trades (Home service industry: roofers, electrical, plumb, landscape, construction, repair/remodel, etc)
• Doctors/Dentists
• Therapists
• Business consultants
• Mediators/conflict resolution
• Frequent travellers/foreign companies
• Chambers of Commerce
• Senior management
• Real estate
• Mortgage Companies
• Stock brokers/financial planners
• Collections agencies
• Networking groups
• Trainers/instructors
• Incubators
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