Earn loads of easy cash now; simply enter your First Name and Email below!
Well, there’s no box here – but would you be tempted? I bet you were a little interested. And I bet you read the whole message.
This is the power of the squeeze page. It is a fact that squeeze pages are a phenomenal way of offering your products online.
But what is are squeeze pages?
A squeeze page is a small sales page. Every so often, you visit a website where a small box appears, urging you to enter your email address, with the guarantee of joy, happiness or prosperity. These boxes are designed to entice you to enter a website, or give your contact details.
With the proliferation of spam, internet users are often wary of where and to whom they give out their contact details. Therefore, as a simple point of contact, internet marketers use squeeze pages to gain your email address, so that they can send you emails over a period of time, offering their products.
Successful squeeze pages are created using a combination of catchy sales copy, colour psychology and keyword rich text. Advanced internet marketers will use video or audio in their squeeze pages to draw instant attention to the box.
There are many advantages of using squeeze pages. As a box that pops up on your screen, you cannot help but view it – reaching out to an unlimited number of potential customers.
The greatest advantage of all is the incredible increase in visitor-to-buyer conversion rates.
This is because, although you are making the first point of contact with the customer – it is the customer who is approaching you and your sales page. If people are interested enough in your initial squeeze page to enter their email address, they clearly have an interest in buying your product.
The point in the squeeze page isn’t to make a sale – it is to engage the interest of the customer. Like any copywriter, salesman, businessman or journalist will tell you – engaging the customer into wanting to know more is half the battle. A squeeze page – with very little space for content, is a simple way to engage the customer.
A squeeze page can also create a sense of trust with the customer, as they are not put-off by a pushy sales pitch, or feel as though they are being forced into anything.
When designing a squeeze page, you have very limited space; therefore you have to be clever, and utilise the small space you have. Being smart with limited space is the key to a successful squeeze page.
Hiring a professional copywriter to write your content is the best way to attract as large a crowd of customers as possible. Copywriters will include as many search engine friendly keywords as possible in the limited space available.
A problem with squeeze pages is that with so little text, search engine spiders often don’t find them relative enough to the original search. Therefore, great quality copy is absolutely vital to achieving a highly successful squeeze page.
Remember, people are only interested in one thing – what’s in it for them. Don’t waste time and space trying to explain things – just get straight to the point, i.e. “Earn loads of cash now!”
Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Thursday, January 7, 2010
Tuesday, January 5, 2010
How to Engage readers in Your Copy
Three…Two…One…
…Times up.
This is how long you have to attract a reader to your article. The average person will take three seconds to look at your work, and then make a decision to read on, skim through, or ignore it.
As a copywriter, it is vital to draw in your reader’s attention as early as possible.
The secret is to keep your sentences short, sharp and snappy. Never open your article with a text-heavy paragraph. It puts-off your potential reader before they even think about reading.
One technique, used by many professional copywriters, is to keep opening-paragraphs to just one or two lines, often just one or two words. For example:
Paragraph one: “Relax.”
Paragraph two: “Unwind.”
Paragraph three: “Chill out at one of our stunning health spa’s for only…”
Without even knowing it, you have gained the reader’s attention by creating curiosity in their mind, and now they are into the main body of your article.
In doing this, it is important to remember your audience. Don’t forget who you are writing for, and who you are trying to attract. You want to attract the right readers as early as possible:
“Fix your roof for only £20”.
This is only going to appeal to people who want their roof fixing – there is no point in waffling, trying to draw in people who don’t want their roof fixing. Likewise, you don’t want to risk losing the right customers by being too ambiguous – get straight to the point.
An easy way to draw in your audience is to ask questions. Make your reader think. Make your copy personal to them. Make them think that the article is about them:
“Are you fed up with your job?”
“Do you need some extra cash?”
“Do you need your roof fixing?”
This engages the reader and can immediately sift through the people you do and don’t want to attract. Using the “roof” example, people who need their roof fixing will automatically think “yes” to this question, and naturally read on, as there could well be a ‘Problem – Solution – Benefit’ scenario about to approach them. For example:
“Do you need your roof fixing? (Problem) Smiths Roofers will fix it for only £20 (Solution), keeping your house warm and damp-free. (Benefit)”
The key point to always remember is:
People are only interested in one thing – what is in it for them.
Make your reader aware that the copy is directed at them. Remember to keep asking questions to make the reader think. Use Action Words like: “Save, Earn and Feel.” This is telling them what can happen as a result of [for instance] buying the product on offer.
Keep using Key Words such as “You and Your” so they can furthermore see the article is aimed at them, and can be beneficial to them.
Whilst selling a product, providing entertainment, or supplying information is the point of the body copy – the whole point of your headline and opening paragraphs are to engage the reader and make them read on.
By following these simple copywriting techniques, you will be achieving results with your own quality, effective copy in no time.
…Times up.
This is how long you have to attract a reader to your article. The average person will take three seconds to look at your work, and then make a decision to read on, skim through, or ignore it.
As a copywriter, it is vital to draw in your reader’s attention as early as possible.
The secret is to keep your sentences short, sharp and snappy. Never open your article with a text-heavy paragraph. It puts-off your potential reader before they even think about reading.
One technique, used by many professional copywriters, is to keep opening-paragraphs to just one or two lines, often just one or two words. For example:
Paragraph one: “Relax.”
Paragraph two: “Unwind.”
Paragraph three: “Chill out at one of our stunning health spa’s for only…”
Without even knowing it, you have gained the reader’s attention by creating curiosity in their mind, and now they are into the main body of your article.
In doing this, it is important to remember your audience. Don’t forget who you are writing for, and who you are trying to attract. You want to attract the right readers as early as possible:
“Fix your roof for only £20”.
This is only going to appeal to people who want their roof fixing – there is no point in waffling, trying to draw in people who don’t want their roof fixing. Likewise, you don’t want to risk losing the right customers by being too ambiguous – get straight to the point.
An easy way to draw in your audience is to ask questions. Make your reader think. Make your copy personal to them. Make them think that the article is about them:
“Are you fed up with your job?”
“Do you need some extra cash?”
“Do you need your roof fixing?”
This engages the reader and can immediately sift through the people you do and don’t want to attract. Using the “roof” example, people who need their roof fixing will automatically think “yes” to this question, and naturally read on, as there could well be a ‘Problem – Solution – Benefit’ scenario about to approach them. For example:
“Do you need your roof fixing? (Problem) Smiths Roofers will fix it for only £20 (Solution), keeping your house warm and damp-free. (Benefit)”
The key point to always remember is:
People are only interested in one thing – what is in it for them.
Make your reader aware that the copy is directed at them. Remember to keep asking questions to make the reader think. Use Action Words like: “Save, Earn and Feel.” This is telling them what can happen as a result of [for instance] buying the product on offer.
Keep using Key Words such as “You and Your” so they can furthermore see the article is aimed at them, and can be beneficial to them.
Whilst selling a product, providing entertainment, or supplying information is the point of the body copy – the whole point of your headline and opening paragraphs are to engage the reader and make them read on.
By following these simple copywriting techniques, you will be achieving results with your own quality, effective copy in no time.
Subscribe to:
Posts (Atom)
