You want to be a copywriter…
You are probably just starting out, and want to know how to write genuinely compelling and effective copy that actually does its job. (Whatever that job may be – copywriting isn’t just about selling.)
Before you jump in at the deep end and learn how to write the text, you need to be sure you have the attributes to become a top copywriter.
Writing Skills
Plain and obvious. Or so you might think…
The beauty of copywriting is you don’t need to be a literary genius. You don’t need to have an English degree.
Writing copy is all about engaging the reader, putting yourself in the readers’ shoes, and writing as the customers speak.
While you should be aware of correct grammar – it can sometimes be a sin to obey it in copywriting.
Imagination
You don’t need to be a literary genius and you don’t need to be a ‘creative writer’.
Long, waffling descriptions is an absolute no no for copywriters. Short, simple and concise is the key.
But you do need an active imagination. Think of breakfast cereals. Quite a mundane product to sell. But if you watch the TV, you’ll note that good copywriters are always coming up with new, inventive ways to advertise breakfast cereals.
A businesslike approach
Most, if not all, of your clients will be business people – often in senior positions. They want to know they can trust you with their business, and rely on you to generate sales.
The last thing they want from a copywriter is someone who is going to give them a headache. You must be professional at all times.
Attention to detail
Journalists have the pleasure of sub-editors. Freelance copywriters don’t. You are the producer, designer, writer and editor of your own work.
Self motivation
Especially important if you are freelance. Hard work and self motivation are inevitably rewarded.
Although you don't have a boss (as such) standing over you, telling you to work harder and work faster – you still need to put the hours in and stick to deadlines.
Easygoing temperament
Like ghostwriting, copywriting is all about suppressing your own ego.
The customer is always right – even when they are obviously wrong.
You client is your customer. Your client pays your wages. Don’t risk falling out or arguing with your wage-payer because you disagree with his/her approach.
Listening and questioning skills
On average, you’ll get around 15 minutes worth of brief from your client. You need to know exactly what is required of you. Do not be afraid to repeat questions and do not be afraid to ask as many questions as you like.
The more questions you ask, the more detailed your brief, the better your copy. The more questions you ask, the more enthusiasm this shows to your client. This can help towards gaining future work from them.
Adaptability
You need to be versatile. You need to be able to write about anything. If you narrow down your topics too much, you risk your copy becoming trite and predictable.
You also narrow down your chances of finding regular work.
Persuasiveness
Not just to convince potential clients that you are the copywriter they need, but if there is one key feature of copywriting it is this:
The goal of a copywriter is to influence a reader to change their attitude or behaviour.
Can you persuade someone to buy a product? Change political party? Apply for a job? Stop smoking?
People skills
You need to be sociable and a ‘people person’.
You may be working for a mechanic one week and the director of a multinational blue-chip organisation the next. You need to be able to talk with them in their language.
People buy from people they like. At any stage of the spectrum.
You need to be able to prove to potential clients that you understand them and understand what makes their business tick.
So there you have it; the skills to be a pro copywriter.
Do you have the necessary skills?
Well, that doesn’t really matter. The more important point – are you willing to work at these skills? If the answer is ‘yes’: enjoy your career as a successful freelance copywriter.
Writing For England
www.writing-for-england.co.uk
Showing posts with label writing for england. Show all posts
Showing posts with label writing for england. Show all posts
Monday, April 12, 2010
Monday, March 22, 2010
Go Barrow website
Go Barrow is the ultimate Business Directory for Barrow-in-Furness!
Run by Paul Moore and Ben Tyson - Go Barrow is the 'go-to site' for ALL the information you could need about modern Barrow.
WE NEED BUSINESSES
Yes - we are in the process of a complete overhaul of the existing website. We want our local businesses to strengthen their customer bases, increase sales and make more money.
That’s our goal…how can you help us achieve this?
We need our pages BULGING with information on all of the Independent businesses in Barrow.
So if you are a local business owner in Barrow - get in touch with either Paul or Ben, and we'll feature you on Barrow's favourite website!
PEOPLE OF BARROW - WE NEED YOU!
Go Barrow isn't just for businesses. Oh, no...we want to hear from local bands, sports clubs and activity groups!
Barrow-in-Furness is a beautiful part of the world - the land that defines 'Hidden Gems'.
But what makes Barrow, Barrow, is the people! We're currently looking for local bands to interview and place on our upcoming Music Scene in Barrow page!
Barrow Sports Clubs - we want training times, contact details and all other information about you. We'll invite a whole new host of members to your club!
SOCIAL MEDIA
AND finally...we understand the VITAL importance of using Social Media in today’s modern world of Business and Marketing. In fact, we'd consider ourselves experts on the subject. We work alongside numerous local business owners, showing them how to use social networking websites such as Twitter and Facebook to gain new customers.
If you'd like more info on this..please give Ben a call: 07920 409 158
We look forward to hearing from You!
Run by Paul Moore and Ben Tyson - Go Barrow is the 'go-to site' for ALL the information you could need about modern Barrow.
WE NEED BUSINESSES
Yes - we are in the process of a complete overhaul of the existing website. We want our local businesses to strengthen their customer bases, increase sales and make more money.
That’s our goal…how can you help us achieve this?
We need our pages BULGING with information on all of the Independent businesses in Barrow.
So if you are a local business owner in Barrow - get in touch with either Paul or Ben, and we'll feature you on Barrow's favourite website!
PEOPLE OF BARROW - WE NEED YOU!
Go Barrow isn't just for businesses. Oh, no...we want to hear from local bands, sports clubs and activity groups!
Barrow-in-Furness is a beautiful part of the world - the land that defines 'Hidden Gems'.
But what makes Barrow, Barrow, is the people! We're currently looking for local bands to interview and place on our upcoming Music Scene in Barrow page!
Barrow Sports Clubs - we want training times, contact details and all other information about you. We'll invite a whole new host of members to your club!
SOCIAL MEDIA
AND finally...we understand the VITAL importance of using Social Media in today’s modern world of Business and Marketing. In fact, we'd consider ourselves experts on the subject. We work alongside numerous local business owners, showing them how to use social networking websites such as Twitter and Facebook to gain new customers.
If you'd like more info on this..please give Ben a call: 07920 409 158
We look forward to hearing from You!
Friday, March 19, 2010
What would you do with 140 characters?
I suppose you could discuss business ideas with them?
World Cup is just around the corner – how about a natter about England’s chances?
Find out how tall your followers really are?
I can’t wait to find out what interesting stories @northwestscenes has dug up in the last month.
Last time I met @kayhebbourn, she was telling me about an unbelievable new business opportunity.
Are you coming to Britain’s most exciting Tweet Up next Tuesday?
If you enjoy a Tweet now and again, come along to 140 Characters – the UK’s largest ever Tweet Up.
Meet Twitter followers from all over the country.
Enjoy the evening.
Make valuable contacts.
Meet 140 characters.
The Mill, Ulverston. Tuesday 23 March 2010. 5pm
RSVP here:
http://twtvite.com/qj8r20
See you at the party!
World Cup is just around the corner – how about a natter about England’s chances?
Find out how tall your followers really are?
I can’t wait to find out what interesting stories @northwestscenes has dug up in the last month.
Last time I met @kayhebbourn, she was telling me about an unbelievable new business opportunity.
Are you coming to Britain’s most exciting Tweet Up next Tuesday?
If you enjoy a Tweet now and again, come along to 140 Characters – the UK’s largest ever Tweet Up.
Meet Twitter followers from all over the country.
Enjoy the evening.
Make valuable contacts.
Meet 140 characters.
The Mill, Ulverston. Tuesday 23 March 2010. 5pm
RSVP here:
http://twtvite.com/qj8r20
See you at the party!
Tuesday, March 16, 2010
How to create a highly effective Advertising Flyer
Flyers are a great way to grab attention.
They are an inexpensive and effective way to advertise your business to a large selection of people.
But with so many companies using advertising flyers, how can you make your flyer design stand out and be noticed?
How can you produce a no frills flyer that will have people begging to buy from you?
First of all, like in any form of marketing – or business for that matter – you have to establish your audience. You cannot market to everybody all at once.
Know your audience and tailor your flyer to this group.
Before we go into the copywriting side, let’s take a quick look at the basic format of a killer flyer.
One focal image is better than lots of smaller images and logos. If you are producing a flyer to show-off a new toothbrush – use one large picture of a toothbrush. This shows people immediately what the flyer is all about before they have even read anything. There is no need to confuse them with lots of different images – it will simply put people off, and they won’t bother reading.
Black text on a bright (preferably white) background. Stick with it. It’s simple and easy to read. Don’t confuse people with fancy colour combinations – this will not increase your sales – quality copy will – but they have to be able to read it first.
Always leave lots of white space. Text-heavy flyers are suicide. They don't work. If you have long, complex sentences - break them up into bullet points. Less is more. A flyer has to be easy on the eye.
And finally, as far as general content goes – always offer something for Free. Never produce a flyer that doesn’t offer discounts.
Now for the copy
I read somewhere that the Greek philosopher Aristotle came up with this basic concept that still applies today:
Attention
Interest
Desire
Action
Attention
When designing a flyer, you should be spending at least 50% of your time on your headline. The headline grabs attention. This is the most important aspect of the flyer
Providing you have a great product and a great offer, that will sell itself. Putting yourself in the position to pitch your product to someone is what the headline is all about.
Your headline should have two components. It should create curiosity. Entice the reader to want to read more.
Perhaps most importantly, it should have people thinking that reading this flyer will be of benefit to them.
For example: “New Toothbrush from AquaClean fights tooth decay in adults”. Clearly a benefit is there for adults and people wary of tooth decay. This will encourage all concerned to read on.
Interest
Let the relevant people know that it is relevant to them. Address a common problem and state how you and your product will solve the problem.
For example: “Are you tired of having to clean your football boots?” Solve it: “This product cleans them for you”. This creates an interest for all the people who at any time have to clean their football boots. The more specific a demographic group you can reach – the better.
If the flyer speaks directly to them – so will the product.
Desire
This is where you state the benefits. You have told them what the problem you will solve is – now its time to say why they should take a strong interest in you and your product. Testimonials can do this well.
The features – benefits approach is the best method. This applies to any form of copywriting. The ‘Interest’ section states the main feature and attracts the right audience – ‘Desire’ tells them why they need to buy and what they will get out of buying. I.e. they’ll save time and money, and be happier in doing so.
Action
Call to action. Such a simplistic element but you cannot forget or overlook this.
Call Today!
Send us an email!
Visit us at…!
Tell them exactly what they need to do in order to get your wonderful product. Always provide a phone number, email address, web address and physical address where possible. Different people like to contact you in different ways. Give them every opportunity they could need to contact you.
Providing a physical address helps with credibility and is particularly useful if you are a local company attracting local customers – it shows you are nearby and have a common bond with them.
So there you have it, an excellent, simple, effective flyer in no time. For more information, and exercises to help with the content of your flyers, just drop me an email: info@bentyson.me
www.writing-for-england.co.uk
They are an inexpensive and effective way to advertise your business to a large selection of people.
But with so many companies using advertising flyers, how can you make your flyer design stand out and be noticed?
How can you produce a no frills flyer that will have people begging to buy from you?
First of all, like in any form of marketing – or business for that matter – you have to establish your audience. You cannot market to everybody all at once.
Know your audience and tailor your flyer to this group.
Before we go into the copywriting side, let’s take a quick look at the basic format of a killer flyer.
One focal image is better than lots of smaller images and logos. If you are producing a flyer to show-off a new toothbrush – use one large picture of a toothbrush. This shows people immediately what the flyer is all about before they have even read anything. There is no need to confuse them with lots of different images – it will simply put people off, and they won’t bother reading.
Black text on a bright (preferably white) background. Stick with it. It’s simple and easy to read. Don’t confuse people with fancy colour combinations – this will not increase your sales – quality copy will – but they have to be able to read it first.
Always leave lots of white space. Text-heavy flyers are suicide. They don't work. If you have long, complex sentences - break them up into bullet points. Less is more. A flyer has to be easy on the eye.
And finally, as far as general content goes – always offer something for Free. Never produce a flyer that doesn’t offer discounts.
Now for the copy
I read somewhere that the Greek philosopher Aristotle came up with this basic concept that still applies today:
Attention
Interest
Desire
Action
Attention
When designing a flyer, you should be spending at least 50% of your time on your headline. The headline grabs attention. This is the most important aspect of the flyer
Providing you have a great product and a great offer, that will sell itself. Putting yourself in the position to pitch your product to someone is what the headline is all about.
Your headline should have two components. It should create curiosity. Entice the reader to want to read more.
Perhaps most importantly, it should have people thinking that reading this flyer will be of benefit to them.
For example: “New Toothbrush from AquaClean fights tooth decay in adults”. Clearly a benefit is there for adults and people wary of tooth decay. This will encourage all concerned to read on.
Interest
Let the relevant people know that it is relevant to them. Address a common problem and state how you and your product will solve the problem.
For example: “Are you tired of having to clean your football boots?” Solve it: “This product cleans them for you”. This creates an interest for all the people who at any time have to clean their football boots. The more specific a demographic group you can reach – the better.
If the flyer speaks directly to them – so will the product.
Desire
This is where you state the benefits. You have told them what the problem you will solve is – now its time to say why they should take a strong interest in you and your product. Testimonials can do this well.
The features – benefits approach is the best method. This applies to any form of copywriting. The ‘Interest’ section states the main feature and attracts the right audience – ‘Desire’ tells them why they need to buy and what they will get out of buying. I.e. they’ll save time and money, and be happier in doing so.
Action
Call to action. Such a simplistic element but you cannot forget or overlook this.
Call Today!
Send us an email!
Visit us at…!
Tell them exactly what they need to do in order to get your wonderful product. Always provide a phone number, email address, web address and physical address where possible. Different people like to contact you in different ways. Give them every opportunity they could need to contact you.
Providing a physical address helps with credibility and is particularly useful if you are a local company attracting local customers – it shows you are nearby and have a common bond with them.
So there you have it, an excellent, simple, effective flyer in no time. For more information, and exercises to help with the content of your flyers, just drop me an email: info@bentyson.me
www.writing-for-england.co.uk
Wednesday, March 10, 2010
Tweet Up with 140 Characters in Ulverston
Twitter enthusiasts are encouraged come out in force to make Ulverston’s latest Tweet Up the biggest in the UK.
The Tweet Up, aptly titled ‘140 Characters’, will take place at The Mill, Ulverston, on Tuesday 23 March.
Tweet Ups are fun Meet Ups for people who love to use Twitter and other forms of social media. The idea is to meet your online friends and have a good time finding out more about each other.
The last event was held at The Mill in February. It was attended by Barrow’s Labour candidate John Woodcock, CancerCare and LakesTV, amongst numerous other Twitter fanatics.
Kay Hebbourn, organiser of the event, has been amazed by the level of interest. She said: “Following the success of the last Tweet Up, which was the biggest in Cumbria, we have decided to have another and would love anyone who loves social media to come.
It's an excuse for a bit of a social, and to find out what everyone else is up to.”
There will be a variety of prizes up for grabs, and also charity donation opportunities.
Award-winning photographer Lesley Wood will be donating a particularly special prize to one lucky Twitterer. She explains: “I will give the winner a free photo-shoot. It will be for half a day, at your home or an outdoor location of your choice.”
Lesley is currently the “UK Pet Photographer of the Year” and specialises in portraiture of people with or without their animals. She is currently based in Cheshire, but is due to relocate to Ulverston this year.
The Evening Mail will be there to cover the event, which has already attracted interest from all over the UK.
Music and nibbles will be provided by The Mill, who will also be donating a special prize to a winner drawn from a hat.
Plans are still in the pipeline to introduce a Twestival to the area, later on in the year. This will be a whole weekend of events, meet-ups and fundraising.
Everyone is welcome to join in the fun – even those who haven’t yet become captivated by Twitter. The event is due to start at 5pm on Tuesday 23 March.
The Tweet Up, aptly titled ‘140 Characters’, will take place at The Mill, Ulverston, on Tuesday 23 March.
Tweet Ups are fun Meet Ups for people who love to use Twitter and other forms of social media. The idea is to meet your online friends and have a good time finding out more about each other.
The last event was held at The Mill in February. It was attended by Barrow’s Labour candidate John Woodcock, CancerCare and LakesTV, amongst numerous other Twitter fanatics.
Kay Hebbourn, organiser of the event, has been amazed by the level of interest. She said: “Following the success of the last Tweet Up, which was the biggest in Cumbria, we have decided to have another and would love anyone who loves social media to come.
It's an excuse for a bit of a social, and to find out what everyone else is up to.”
There will be a variety of prizes up for grabs, and also charity donation opportunities.
Award-winning photographer Lesley Wood will be donating a particularly special prize to one lucky Twitterer. She explains: “I will give the winner a free photo-shoot. It will be for half a day, at your home or an outdoor location of your choice.”
Lesley is currently the “UK Pet Photographer of the Year” and specialises in portraiture of people with or without their animals. She is currently based in Cheshire, but is due to relocate to Ulverston this year.
The Evening Mail will be there to cover the event, which has already attracted interest from all over the UK.
Music and nibbles will be provided by The Mill, who will also be donating a special prize to a winner drawn from a hat.
Plans are still in the pipeline to introduce a Twestival to the area, later on in the year. This will be a whole weekend of events, meet-ups and fundraising.
Everyone is welcome to join in the fun – even those who haven’t yet become captivated by Twitter. The event is due to start at 5pm on Tuesday 23 March.
Friday, February 26, 2010
How to save REDICULOUS money on your next holiday! ... (And the next one, and the next one, and the one after that, and…you get the picture)
It’s actually cheaper for me to go on a week-long holiday to the Grand Canyon than it is to go to Sheffield for the weekend.
Therefore…
Hello Arizona!
I have recently discovered Primo Vacations. They are undoubtedly ‘the next big thing’ in the travel industry. They are still very much in their early days, so get in on this exclusive offer while it’s still hot!
“What are you talking about?!” I hear you cry!
Well, with Primo, you receive up to 80%...yes…EIGHTY PERCENT discount on Your holidays for the rest of your life.
For example – For a measly £50, You can treat yourself to an extravagant holiday in the Arizonian resort of Sedona Pines. Sedona is on the boundary of the Grand Canyon – one of natures most beautiful sites, and repeatedly named as one of life’s ‘must-see-before-you-die’ adventures.
Spain, Italy, France, Australia, USA, Mexico, Puerto Rico, Argentina, England, Canada, and many many many more countries, towns, cities and resorts are included when you join Primo Vacations’ Travel Club.
Why would I join Primo?!
As a typically pensive student, I developed a huge yearning for travel. I would love to see as much of the world as possible. BUT money was always going to stand in my way.
BUT with Primo Vacations, for a paltry one-off payment, I now have the freedom to explore and discover the world in my own time and at my own pace.
I’ve been banging on for years about how I want to go abroad.
There really are no excuses now.
Too good to be true?
Exactly what I thought at first. But when you think about it, it’s really quiet commonsensical how it all works:
The recession has hit the travel industry hard. People have not been able to afford the holidays they are used to.
Staycations became all the rage in 2009, remember?
So, rather than sitting back and watching their businesses go bust; hotel/cruise/condo owners all over the world have been approached by Primo Vacations to sell a large selection of their rooms and apartments at a huge discount.
People are guaranteed to go on holiday if they are getting 80% off. So, making a profit is better than nothing at all. And of course, they expect to make their money through drinks, tips and a high referral rate.
I’m genuinely considering a Caribbean Cruise for later on this Spring – all inclusive for 14 nights.
Did you honestly think I’d be doing this this time last year?!
Oh, I said I wanted to explore and discover the world – you were probably thinking of Indiana Jones-esq backpacking and swashbuckling adventures – instead; I’m lavishing it up on a Cruise.
Well, there’s always the summer!
It really is as good as it sounds.
Intrigued?
Get in touch with me!
Therefore…
Hello Arizona!
I have recently discovered Primo Vacations. They are undoubtedly ‘the next big thing’ in the travel industry. They are still very much in their early days, so get in on this exclusive offer while it’s still hot!
“What are you talking about?!” I hear you cry!
Well, with Primo, you receive up to 80%...yes…EIGHTY PERCENT discount on Your holidays for the rest of your life.
For example – For a measly £50, You can treat yourself to an extravagant holiday in the Arizonian resort of Sedona Pines. Sedona is on the boundary of the Grand Canyon – one of natures most beautiful sites, and repeatedly named as one of life’s ‘must-see-before-you-die’ adventures.
Spain, Italy, France, Australia, USA, Mexico, Puerto Rico, Argentina, England, Canada, and many many many more countries, towns, cities and resorts are included when you join Primo Vacations’ Travel Club.
Why would I join Primo?!
As a typically pensive student, I developed a huge yearning for travel. I would love to see as much of the world as possible. BUT money was always going to stand in my way.
BUT with Primo Vacations, for a paltry one-off payment, I now have the freedom to explore and discover the world in my own time and at my own pace.
I’ve been banging on for years about how I want to go abroad.
There really are no excuses now.
Too good to be true?
Exactly what I thought at first. But when you think about it, it’s really quiet commonsensical how it all works:
The recession has hit the travel industry hard. People have not been able to afford the holidays they are used to.
Staycations became all the rage in 2009, remember?
So, rather than sitting back and watching their businesses go bust; hotel/cruise/condo owners all over the world have been approached by Primo Vacations to sell a large selection of their rooms and apartments at a huge discount.
People are guaranteed to go on holiday if they are getting 80% off. So, making a profit is better than nothing at all. And of course, they expect to make their money through drinks, tips and a high referral rate.
I’m genuinely considering a Caribbean Cruise for later on this Spring – all inclusive for 14 nights.
Did you honestly think I’d be doing this this time last year?!
Oh, I said I wanted to explore and discover the world – you were probably thinking of Indiana Jones-esq backpacking and swashbuckling adventures – instead; I’m lavishing it up on a Cruise.
Well, there’s always the summer!
It really is as good as it sounds.
Intrigued?
Get in touch with me!
Thursday, February 25, 2010
Field Skills Presents to You...
INTERNATIONAL expedition team, Field Skills, are running a refreshing Emergency First Aid at Work course, at Eden Lodge on Monday 1 March.
The one-day course teaches crucial first aid essentials such as CPR and Accident Procedures, all geared towards First Aid and safety in the workplace.
The course is prepared in line with Health and Safety Law, which states that every organisation in the UK has responsibilities with regards to first aid provision. The courses are always fun and interactive, but maintain excellent detail of first aid, for anyone wanting to gain skills for inside or outside of work.
Izzy Jones, who will be running the course, explains that Field Skills’ First Aid Courses are completely different to anything you may have experienced before. She said: “We always use hands-on practical training and scenarios, not hours sat in front of a PowerPoint presentation.
“These scenarios and our experience of working in a huge range of situations mean we always look at how to apply the principles to your situation - be that in an office, outdoors in the UK or the remote Amazonian rainforest!”
Core to all of Field Skills’ courses is use of practical scenarios to give an extensive practical experience of all treatments discussed.
One person who attended Field Skills’ first aid course was recently called upon to put their skills to the test. They described: “I had to use my new-found first aid skills after chancing across a semi-conscious older gentleman in the street, who had collapsed and hit his head.
It all came very naturally, and I’ll put that down to the way Field Skills’ course repeatedly practiced and drove home the essentials."
Field Skills have offices in Borneo as well as one in the UK. They work with a variety of clients from UK businesses looking for fun, enjoyable first aid training.
Some existing clients include: Universities that support safe fieldwork overseas, holiday companies looking for something different and TV crews looking to get into tricky spots.
What is so unique about Field Skills is the insatiable passion and enthusiastic drive to make First Aid training and Expeditions fun and different to the norm.
You’ll need to act quickly to secure your place on the Emergency First Aid at Work Course, which is on Monday 1 March, 0930 – 1630 at Eden Lodge, Bardsea.
Send an email to Izzy:
izzy@fieldskills.com
or visit the website for more information:
www.fieldskills.com
The one-day course teaches crucial first aid essentials such as CPR and Accident Procedures, all geared towards First Aid and safety in the workplace.
The course is prepared in line with Health and Safety Law, which states that every organisation in the UK has responsibilities with regards to first aid provision. The courses are always fun and interactive, but maintain excellent detail of first aid, for anyone wanting to gain skills for inside or outside of work.
Izzy Jones, who will be running the course, explains that Field Skills’ First Aid Courses are completely different to anything you may have experienced before. She said: “We always use hands-on practical training and scenarios, not hours sat in front of a PowerPoint presentation.
“These scenarios and our experience of working in a huge range of situations mean we always look at how to apply the principles to your situation - be that in an office, outdoors in the UK or the remote Amazonian rainforest!”
Core to all of Field Skills’ courses is use of practical scenarios to give an extensive practical experience of all treatments discussed.
One person who attended Field Skills’ first aid course was recently called upon to put their skills to the test. They described: “I had to use my new-found first aid skills after chancing across a semi-conscious older gentleman in the street, who had collapsed and hit his head.
It all came very naturally, and I’ll put that down to the way Field Skills’ course repeatedly practiced and drove home the essentials."
Field Skills have offices in Borneo as well as one in the UK. They work with a variety of clients from UK businesses looking for fun, enjoyable first aid training.
Some existing clients include: Universities that support safe fieldwork overseas, holiday companies looking for something different and TV crews looking to get into tricky spots.
What is so unique about Field Skills is the insatiable passion and enthusiastic drive to make First Aid training and Expeditions fun and different to the norm.
You’ll need to act quickly to secure your place on the Emergency First Aid at Work Course, which is on Monday 1 March, 0930 – 1630 at Eden Lodge, Bardsea.
Send an email to Izzy:
izzy@fieldskills.com
or visit the website for more information:
www.fieldskills.com
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