Why He is the World's Best Internet Marketer

Frank Kern is a Genius.

I dare you to contest that.

As far as internet marketing goes, you will go a long way to finding a mind so pure, so brilliant and so effective.

They say that content is king – Frank Kern is King Content.

As far as copywriting goes, you will go a long way to finding anybody better than Frank.

So who is Frank Kern? What does he do? And more importantly – what will he do for me?

Frank Kern is probably the greatest internet marketer around. He’s one of those guy’s who rakes in boat-loads of cash at the click of a finger, a sip of a beer or on a ride on a wave. Yep, Frank is also a pro surfer. I read somewhere that he looks like someone who still lives in his parents’ basement: that he has to drag himself away from his Xbox to do a couple hours work.

But don’t be fooled – Frank Kern is clever. Really clever.

One step ahead of the game at all times.

He knows what a customer wants long before they even know themselves. Using outrageously brilliant copywriting techniques (or ‘mind control techniques’ if you’d prefer), Frank can tell a customer what it is they want and what it is they need – and he’ll give it to them. For FREE. And he’s made millions of dollars doing this.

Weird, huh?

In March 2010, Frank Kern set out to show the world exactly how he does this. The guy’s got so much cash; he now feels the necessity to tell others how to take their share.

The guy’s a genius.

Ethical? Yes.

Helpful? Yes.

Friendly? Yes.

A genius who is always one giant step ahead of everybody else, who makes tons of money by giving away FREE products, and is about to have sales sky-rocket by telling everybody else his secrets and techniques? Yes. Yes. Yes.

Here’s how he’s doing it - :

Customers = Sales
Sales = Money
Money = Happiness

We all want to reach the point of Happiness. That’s why we get out of bed in the morning, that’s why we go to the office everyday, that’s why we brush our teeth and wash our hair. We all want to be happy.

To get to this point, we need money. Why do we go to work? We want money. What do we strive for? More money.

How do we get more money? Sales.

How do we make sales? Through customers.

So, logic tells us that in order to be happy (the ultimate goal), we have to make more money, make more sales and get more customers.

Eureka moment for Frank Kern.

He decided his whole philosophy for internet marketing was going to be based on customers – how to keep hold of the ones he’s got, and how to grab hold of the ones he hasn’t got. Pretty simplistic, but it’s amazing how many internet marketers still focus on themselves rather than their customers.

More customers – more sales – more money – happiness – repeat customers – new customers – and it goes on and on.

So Frank set out to reach as many people as possible, and turn them into customers. He pinpointed email marketing as the key. To achieve his ultimate goals for success, he had to get hold of as many email addresses as possible.

This would mean as many potential customers as possible. As we already know, Frank is the master of copywriting and email marketing. Once he has hold of somebody’s email address, he can work his magic to transform them into a customer – a paying customer.

Frank has long worked in Joint Venture Partnerships. He understands the power of people. By working with and collaborating with other people, everybody can achieve common goals.

Every person that Frank has had a partnership with has lead him towards more contacts. More sales. More money. Viral marketing.

Therefore, Frank set out to form Joint Venture Partnerships not just with big companies and already successful internet marketers, but with everybody – his customers.

Frank released a video, to his already huge mailing list, called Core Influence. Frank declared Core Influence to be the single most successful video that he has ever produced. Big-paying customers had raved about how Core Influence had changed their lives for the better. And now Frank decided to give away the video for free.

“In order to receive the video – just insert your email address into the box below and I’ll email your unique link to the video.”

Step 1 – brilliant. This simply worked in the same way as most of his campaigns had in the past. The majority of his already trustworthy followers would sign up, so would a few new customers, and most importantly (for Frank – find out why very soon), the big internet marketers who want to keep an eye on what he’s up to.

Once a link arrived and the people had access to the video, they would be given access to a FREE 2-hour long lecture on sales, mailings and marketing. A fascinating video worth its weight in gold.

Viewers were also given a unique code. An affiliate link.

Frank states in the video that when you refer 10 people to Core Influence, using your unique code, you will be given exclusive access to Core Influence 2.

Core Influence is a fantastic video – but it has been used for years, and by lots of people. Lots of people who are now using the same tricks and techniques. If you get access to Core Influence 2, however, you will be treated to a brand new video, recently updated that no one else has seen.

Very appealing.

So, as you’d expect, the people went mad. Everybody was spraying their affiliate links all over the internet. Websites, Twitter, Blogs, Facebook statuses you name it…and of course, more and more people were receiving their desired 10 referrals.

And so, more and more people were gaining access to Core Influence 2.

Step 2 – who’s a clever boy?

Reading this right now, you no doubt fall under one of two sets of people: The referrer or the referred.

Either you were one of those who signed up to Core Influence and encouraged others to do the same (via your affiliate link), or you were encouraged by another.

Either way, Frank Kern now has your email address.

Everyone that signed up in the first instance gave Frank their email address. Everyone that was referred by an affiliate also had to give their email address – to Frank Kern.

To be frank, Frank Kern is a genius.

Are you starting to see it yet?

The big internet marketers created pages on their well optimized websites – check out Ewan Chia and Ryan Deiss. They advertised Core Influence to thousands of their followers in the hope that 10 people would sign up. Naturally, more and more signed up – and Frank Kern was granted access to the single most important thing in an internet marketer’s possession – their mailing lists.

18 months preparation for four days work.

Back to your Xbox now Frank.

Genius.

But the best part of Frank’s plan is this:

He’s saturated the market. Take a look at how he advertised/marketed his Mass Control video, the layout and format of his emails and the introduction of Bonuses and FREE gifts as a way of persuading people to give away their email addresses.

Now everyone is copying it! The lack of an introduction in emails (no ‘hi’, ‘howdy’ or ‘hey’), the short, split up sentences, the bonuses and FREE gifts, the closure of ‘talk soon’ and the final ‘P.S.’. And the best part of all – all the while, without even knowing it, they are advertising Frank Kern.

They are telling people to visit his websites and sign up to his videos – and all Frank is doing is showing everyone the same thing – if everyone follows the same principals and techniques – they won’t be unique and they won’t work!

This leaves him to create his own methods of turning people into customers.

Perhaps best of all, with even the big internet marketers following Frank’s techniques, everyone can see where they get their influence from – or who should I say.

Frank Kern. That’s who.

Adam and Jit, Jeremy Schoemaker, Tellman Knudson…they’re all at it.

So what can we learn from this?

Implementing a marketing campaign strategy is essential. The rumour mill has it that Frank took 18 months to put this campaign together. And it has paid off dividends. From Frank Kern’s Four Day Cash Machine to his List Control, Frank has us eating out of the palm of his hand.

And that’s why he rakes in boat-loads of cash at the click of a finger, a sip of a beer or on the ride on a wave.

Move Over, Google

How fantastic would it be to go back in time?

Using the knowledge you have today, you could invent things before they have been invented, write things before they have been written, and create things before they have been created.

You could become a millionaire overnight.

How great would it be to go back six years and advertise your business on Google!?

Far less competition and you could deploy marketing techniques unheard of for the time. Your ads would be infinitely more targeted, way more inventory, convert better, and cost far less than Google Adwords do today.

Today, you have four options to choose from.

See if you can spot the best one:

1. Hire an SEO expert. For around $2000, you can assign the services of an internet marketing ‘guru’. For this costly figure, the guru will fill your website with keywords and eventually help to fire your website up to the top page of Google.

2. Manual Labour Traffic. This is just as it sounds. Lots of work, lots of commitment. Through article marketing, blogging, press releases, social media, podcasting, video marketing etc, you can help fire yourself to the top of Google. This can be a long, often unrewarding challenge.


3. Do nothing – in which case you’re just someone in a suit, sitting in an office, hoping for the best. Good luck with that.

4. You can go back in time. More or less. How? Facebook.

Facebook Ads.

Facebook ads are the single most bankable source of traffic on the web today. Google admits this. Google even fears this. Facebook is a genuine competitor of Google.

With an astonishing 39 billion page views every month, your adverts on Facebook are infinitely more targeted, way more inventory, convert better and cost far less than Google Adwords.

Now is the time to market your business on Facebook. Facebook currently has only 1/20th of the advertisers that Google has.

What’s more, Facebook ads are easy to use and set-up, cheap and ultra targeted like you won’t believe.

Think about all the information that people provide Facebook with. Age, sex, hobbies, location, education, interests etc etc etc. Facebook ads work for practically ANY market.

With the quick set-up page for Facebook ads, you create your own advert in seconds, and within just a few more seconds, you can actively target your advert to ultra specific targeted prospects. You can select the age group, location, education etc of who you want to target, and Facebook even tells you how many people will have access to your advert.

It is like being back on Google six years ago.

Customer Service Enters the 21st Century

How can you use Facebook and Twitter to substantially boost your business?

The extent to which Social Networking and Social Media websites are used is spiralling almost out of control. Hundreds of millions of people from all over the world are now logged on to these interactive websites. That’s a lot of potential customers, right?

There are still some very stern and astute marketers out there who believe you cannot make profit from the use of Facebook, Twitter or YouTube. I for one, am pretty pleased to be in competition with them.

With consummate ease you can find masses of people who are interested in the services you have to offer.

People buy from people.

It is so easy to interact with and meet new people.

‘People’ means ‘Customers’!

Establishing relationships with contacts on Twitter and Facebook is the equivalent of providing great customer service in your business place. The whole point in providing great customer service is to establish a relationship with the potential customer.

The first thing that crosses the mind of a customer in a purchasing situation is: “Do I want to do business with this person?” If the sales person is stroppy, has a bad manner, or has no time for the customer’s individual needs – then the answer will be a firm “No”.

By being polite, friendly, helpful and informative, the salesperson develops a relationship with the customer. They are more likely to want to do business with this person than they are with anybody else.

The same rule applies online. However, online, it is much, much easier.

Social Media is all based on relationships. There is no point in being on Facebook if you have nobody to interact with.

Social marketing is based on the relationship you have with your followers, prospects and customers. You cannot create a website and create a Twitter account and then expect for sales to shoot up. You have to work at it over a period of time – gaining followers and gaining trust.

People love to feel connected. It is part of human nature to feel like you want to be part of a group and have connections with like-minded people. Therefore most people will be responsive to your outreach of wanting to make a connection with them. Obviously you can’t just bombard them with “buy my product buy my product buy my product” – you have to work at building a relationship and building that level of trust.

Comment on what they are tweeting, help them when they ask questions and ask them plenty in return; let them know that you need their help and encouragement. Let them know that you trust them; this will make it an easier decision for them to trust you in return.

In addition to the theory that you cannot constantly be “throwing” your products in the faces of customers (“buy my product buy my product”), it is important to remember the one basic rule.

The number one rule:

People buy from people.

Do I want to do business with this person?

Relationship is key. You must build a relationship with customers first. And during. And after.

Generally, about 80% of your tweets, messages and interactions must be social. These are social networking sites after all. Don’t barrage potential customers with products. It will scare them away.

You need to show them that you are human. You are normal. You are just like them. You can help them. How? “Oh, I notice you need some help with your business…I think I may be able to help you there.”

Only 20% of your outgoings on social networking websites should be marketing based. It’s all about who you are, and not what you are offering. People go on these websites to connect and form relationships. Let them do this with you, and they will be much more likely to trust you when they have a business requirement.

As an extension to online relationships, Tweet Ups have formed all over the world, giving the chance for users of social networking websites to meet up and get to know each other in person. This forms a great opportunity to gain real trust with your contacts.

If you get a chance to attend a Tweet Up in your area, this is a perfect way to introduce yourself to the people you have been making friends with online.

People buy from people, remember.

Importance of Article Marketing

Your business needs uplifting.

You have done exactly as the internet marketing guys have told you.

You’ve created a website, got your business on Facebook and even created a Twitter account.

Now just sit back and watch the sales and the profits go through the roof.

Right?

You’re certainly on the right path, but you must remember the number one rule that has stood the test of time throughout the history of marketing, sales and business –:

People buy from people

You have taken the right step forward by creating a website for your business, but what use is this if you have no traffic coming to your website? Traffic increases sales. There are no two ways about this.

You have got to prove to the world (potential customers) that you are human, just like them, and that you know what you are talking about, you care for your customers and you are always on hand to help them.

You have got to be credible; you have got to be trustworthy.

This is where Article Marketing kicks in.

Marketing is everywhere. It is in everything. Marketing rules our consuming world.

When a person wants to purchase something online, they search for it. They go to Google, type in their desired product and, generally, click on either of the first few options that come up on Google.

You want Your website to come at the top of this list. This gains traffic. This increases sales. Sales mean profits. This is the ultimate goal, right?

There are various methods that internet marketers use to increase the popularity of websites, but how can you do it?

Search engines are filled with Spiders that scan websites looking for the most relevant information in relation to the original Google search.

In order to come across as ‘relevant’ to these Spiders, you must possess as much relevant information, key words and phrases as possible.

Writing articles, blogs and newsletters increases your word count (helping the Spiders) and allows you to publish your writing on various websites (again, making life easier for Spiders). Always remember to put back-links to your website on every article.

By constantly writing and updating articles, people will see that you are credible and believable. They will trust that you are putting time and effort into your business, and with so many articles out there – you clearly know what you are talking about.

There are various article marketing strategies you should use to improve your online presence. You can go down the email marketing route, the direct marketing route or, well, practically any marketing route you can think of.

The important thing is to have as many articles as possible all over the internet. You must write concisely and in a conversational tone (again, it adds to you being human, as oppose to being ANOTHER business website machine). Always include your name and bio. A bio is not a life story; it is your name, web address and your unique selling proposition – why should people visit your website, why should they buy from you?

Internet marketing articles are different pieces about your business. Do you own a restaurant? Write an article about your speciality meal – publish it all over the internet, put back links to your website.

Offer to send out a monthly newsletter and email it to people who sign up.

If it is good, people will visit your website.

If your website is good, people will buy your product.

If your product is good, people will tell their friends, family and peers.

You cannot avoid business marketing.

More and more people are cottoning on to this, making a single website increasingly difficult to find its way to the top of Google. Therefore, the importance of article marketing is essential. If your articles (therefore your back links to your website) can be found on scores of different websites, then this can only increase awareness and presence of your business.

Advertise on Facebook and Twitter that you have published a new article. Make the article fun and interesting to read. Make people look forward to reading the next one.

People might come across your article now and not be interested in your product – but make sure they remember you, your name and your business, the next time they DO want to buy your product.

People buy from people.

Always remember this.