Why He is the World's Best Internet Marketer

Frank Kern is a Genius.

I dare you to contest that.

As far as internet marketing goes, you will go a long way to finding a mind so pure, so brilliant and so effective.

They say that content is king – Frank Kern is King Content.

As far as copywriting goes, you will go a long way to finding anybody better than Frank.

So who is Frank Kern? What does he do? And more importantly – what will he do for me?

Frank Kern is probably the greatest internet marketer around. He’s one of those guy’s who rakes in boat-loads of cash at the click of a finger, a sip of a beer or on a ride on a wave. Yep, Frank is also a pro surfer. I read somewhere that he looks like someone who still lives in his parents’ basement: that he has to drag himself away from his Xbox to do a couple hours work.

But don’t be fooled – Frank Kern is clever. Really clever.

One step ahead of the game at all times.

He knows what a customer wants long before they even know themselves. Using outrageously brilliant copywriting techniques (or ‘mind control techniques’ if you’d prefer), Frank can tell a customer what it is they want and what it is they need – and he’ll give it to them. For FREE. And he’s made millions of dollars doing this.

Weird, huh?

In March 2010, Frank Kern set out to show the world exactly how he does this. The guy’s got so much cash; he now feels the necessity to tell others how to take their share.

The guy’s a genius.

Ethical? Yes.

Helpful? Yes.

Friendly? Yes.

A genius who is always one giant step ahead of everybody else, who makes tons of money by giving away FREE products, and is about to have sales sky-rocket by telling everybody else his secrets and techniques? Yes. Yes. Yes.

Here’s how he’s doing it - :

Customers = Sales
Sales = Money
Money = Happiness

We all want to reach the point of Happiness. That’s why we get out of bed in the morning, that’s why we go to the office everyday, that’s why we brush our teeth and wash our hair. We all want to be happy.

To get to this point, we need money. Why do we go to work? We want money. What do we strive for? More money.

How do we get more money? Sales.

How do we make sales? Through customers.

So, logic tells us that in order to be happy (the ultimate goal), we have to make more money, make more sales and get more customers.

Eureka moment for Frank Kern.

He decided his whole philosophy for internet marketing was going to be based on customers – how to keep hold of the ones he’s got, and how to grab hold of the ones he hasn’t got. Pretty simplistic, but it’s amazing how many internet marketers still focus on themselves rather than their customers.

More customers – more sales – more money – happiness – repeat customers – new customers – and it goes on and on.

So Frank set out to reach as many people as possible, and turn them into customers. He pinpointed email marketing as the key. To achieve his ultimate goals for success, he had to get hold of as many email addresses as possible.

This would mean as many potential customers as possible. As we already know, Frank is the master of copywriting and email marketing. Once he has hold of somebody’s email address, he can work his magic to transform them into a customer – a paying customer.

Frank has long worked in Joint Venture Partnerships. He understands the power of people. By working with and collaborating with other people, everybody can achieve common goals.

Every person that Frank has had a partnership with has lead him towards more contacts. More sales. More money. Viral marketing.

Therefore, Frank set out to form Joint Venture Partnerships not just with big companies and already successful internet marketers, but with everybody – his customers.

Frank released a video, to his already huge mailing list, called Core Influence. Frank declared Core Influence to be the single most successful video that he has ever produced. Big-paying customers had raved about how Core Influence had changed their lives for the better. And now Frank decided to give away the video for free.

“In order to receive the video – just insert your email address into the box below and I’ll email your unique link to the video.”

Step 1 – brilliant. This simply worked in the same way as most of his campaigns had in the past. The majority of his already trustworthy followers would sign up, so would a few new customers, and most importantly (for Frank – find out why very soon), the big internet marketers who want to keep an eye on what he’s up to.

Once a link arrived and the people had access to the video, they would be given access to a FREE 2-hour long lecture on sales, mailings and marketing. A fascinating video worth its weight in gold.

Viewers were also given a unique code. An affiliate link.

Frank states in the video that when you refer 10 people to Core Influence, using your unique code, you will be given exclusive access to Core Influence 2.

Core Influence is a fantastic video – but it has been used for years, and by lots of people. Lots of people who are now using the same tricks and techniques. If you get access to Core Influence 2, however, you will be treated to a brand new video, recently updated that no one else has seen.

Very appealing.

So, as you’d expect, the people went mad. Everybody was spraying their affiliate links all over the internet. Websites, Twitter, Blogs, Facebook statuses you name it…and of course, more and more people were receiving their desired 10 referrals.

And so, more and more people were gaining access to Core Influence 2.

Step 2 – who’s a clever boy?

Reading this right now, you no doubt fall under one of two sets of people: The referrer or the referred.

Either you were one of those who signed up to Core Influence and encouraged others to do the same (via your affiliate link), or you were encouraged by another.

Either way, Frank Kern now has your email address.

Everyone that signed up in the first instance gave Frank their email address. Everyone that was referred by an affiliate also had to give their email address – to Frank Kern.

To be frank, Frank Kern is a genius.

Are you starting to see it yet?

The big internet marketers created pages on their well optimized websites – check out Ewan Chia and Ryan Deiss. They advertised Core Influence to thousands of their followers in the hope that 10 people would sign up. Naturally, more and more signed up – and Frank Kern was granted access to the single most important thing in an internet marketer’s possession – their mailing lists.

18 months preparation for four days work.

Back to your Xbox now Frank.

Genius.

But the best part of Frank’s plan is this:

He’s saturated the market. Take a look at how he advertised/marketed his Mass Control video, the layout and format of his emails and the introduction of Bonuses and FREE gifts as a way of persuading people to give away their email addresses.

Now everyone is copying it! The lack of an introduction in emails (no ‘hi’, ‘howdy’ or ‘hey’), the short, split up sentences, the bonuses and FREE gifts, the closure of ‘talk soon’ and the final ‘P.S.’. And the best part of all – all the while, without even knowing it, they are advertising Frank Kern.

They are telling people to visit his websites and sign up to his videos – and all Frank is doing is showing everyone the same thing – if everyone follows the same principals and techniques – they won’t be unique and they won’t work!

This leaves him to create his own methods of turning people into customers.

Perhaps best of all, with even the big internet marketers following Frank’s techniques, everyone can see where they get their influence from – or who should I say.

Frank Kern. That’s who.

Adam and Jit, Jeremy Schoemaker, Tellman Knudson…they’re all at it.

So what can we learn from this?

Implementing a marketing campaign strategy is essential. The rumour mill has it that Frank took 18 months to put this campaign together. And it has paid off dividends. From Frank Kern’s Four Day Cash Machine to his List Control, Frank has us eating out of the palm of his hand.

And that’s why he rakes in boat-loads of cash at the click of a finger, a sip of a beer or on the ride on a wave.