Why He is the World's Best Internet Marketer

Frank Kern is a Genius.

I dare you to contest that.

As far as internet marketing goes, you will go a long way to finding a mind so pure, so brilliant and so effective.

They say that content is king – Frank Kern is King Content.

As far as copywriting goes, you will go a long way to finding anybody better than Frank.

So who is Frank Kern? What does he do? And more importantly – what will he do for me?

Frank Kern is probably the greatest internet marketer around. He’s one of those guy’s who rakes in boat-loads of cash at the click of a finger, a sip of a beer or on a ride on a wave. Yep, Frank is also a pro surfer. I read somewhere that he looks like someone who still lives in his parents’ basement: that he has to drag himself away from his Xbox to do a couple hours work.

But don’t be fooled – Frank Kern is clever. Really clever.

One step ahead of the game at all times.

He knows what a customer wants long before they even know themselves. Using outrageously brilliant copywriting techniques (or ‘mind control techniques’ if you’d prefer), Frank can tell a customer what it is they want and what it is they need – and he’ll give it to them. For FREE. And he’s made millions of dollars doing this.

Weird, huh?

In March 2010, Frank Kern set out to show the world exactly how he does this. The guy’s got so much cash; he now feels the necessity to tell others how to take their share.

The guy’s a genius.

Ethical? Yes.

Helpful? Yes.

Friendly? Yes.

A genius who is always one giant step ahead of everybody else, who makes tons of money by giving away FREE products, and is about to have sales sky-rocket by telling everybody else his secrets and techniques? Yes. Yes. Yes.

Here’s how he’s doing it - :

Customers = Sales
Sales = Money
Money = Happiness

We all want to reach the point of Happiness. That’s why we get out of bed in the morning, that’s why we go to the office everyday, that’s why we brush our teeth and wash our hair. We all want to be happy.

To get to this point, we need money. Why do we go to work? We want money. What do we strive for? More money.

How do we get more money? Sales.

How do we make sales? Through customers.

So, logic tells us that in order to be happy (the ultimate goal), we have to make more money, make more sales and get more customers.

Eureka moment for Frank Kern.

He decided his whole philosophy for internet marketing was going to be based on customers – how to keep hold of the ones he’s got, and how to grab hold of the ones he hasn’t got. Pretty simplistic, but it’s amazing how many internet marketers still focus on themselves rather than their customers.

More customers – more sales – more money – happiness – repeat customers – new customers – and it goes on and on.

So Frank set out to reach as many people as possible, and turn them into customers. He pinpointed email marketing as the key. To achieve his ultimate goals for success, he had to get hold of as many email addresses as possible.

This would mean as many potential customers as possible. As we already know, Frank is the master of copywriting and email marketing. Once he has hold of somebody’s email address, he can work his magic to transform them into a customer – a paying customer.

Frank has long worked in Joint Venture Partnerships. He understands the power of people. By working with and collaborating with other people, everybody can achieve common goals.

Every person that Frank has had a partnership with has lead him towards more contacts. More sales. More money. Viral marketing.

Therefore, Frank set out to form Joint Venture Partnerships not just with big companies and already successful internet marketers, but with everybody – his customers.

Frank released a video, to his already huge mailing list, called Core Influence. Frank declared Core Influence to be the single most successful video that he has ever produced. Big-paying customers had raved about how Core Influence had changed their lives for the better. And now Frank decided to give away the video for free.

“In order to receive the video – just insert your email address into the box below and I’ll email your unique link to the video.”

Step 1 – brilliant. This simply worked in the same way as most of his campaigns had in the past. The majority of his already trustworthy followers would sign up, so would a few new customers, and most importantly (for Frank – find out why very soon), the big internet marketers who want to keep an eye on what he’s up to.

Once a link arrived and the people had access to the video, they would be given access to a FREE 2-hour long lecture on sales, mailings and marketing. A fascinating video worth its weight in gold.

Viewers were also given a unique code. An affiliate link.

Frank states in the video that when you refer 10 people to Core Influence, using your unique code, you will be given exclusive access to Core Influence 2.

Core Influence is a fantastic video – but it has been used for years, and by lots of people. Lots of people who are now using the same tricks and techniques. If you get access to Core Influence 2, however, you will be treated to a brand new video, recently updated that no one else has seen.

Very appealing.

So, as you’d expect, the people went mad. Everybody was spraying their affiliate links all over the internet. Websites, Twitter, Blogs, Facebook statuses you name it…and of course, more and more people were receiving their desired 10 referrals.

And so, more and more people were gaining access to Core Influence 2.

Step 2 – who’s a clever boy?

Reading this right now, you no doubt fall under one of two sets of people: The referrer or the referred.

Either you were one of those who signed up to Core Influence and encouraged others to do the same (via your affiliate link), or you were encouraged by another.

Either way, Frank Kern now has your email address.

Everyone that signed up in the first instance gave Frank their email address. Everyone that was referred by an affiliate also had to give their email address – to Frank Kern.

To be frank, Frank Kern is a genius.

Are you starting to see it yet?

The big internet marketers created pages on their well optimized websites – check out Ewan Chia and Ryan Deiss. They advertised Core Influence to thousands of their followers in the hope that 10 people would sign up. Naturally, more and more signed up – and Frank Kern was granted access to the single most important thing in an internet marketer’s possession – their mailing lists.

18 months preparation for four days work.

Back to your Xbox now Frank.

Genius.

But the best part of Frank’s plan is this:

He’s saturated the market. Take a look at how he advertised/marketed his Mass Control video, the layout and format of his emails and the introduction of Bonuses and FREE gifts as a way of persuading people to give away their email addresses.

Now everyone is copying it! The lack of an introduction in emails (no ‘hi’, ‘howdy’ or ‘hey’), the short, split up sentences, the bonuses and FREE gifts, the closure of ‘talk soon’ and the final ‘P.S.’. And the best part of all – all the while, without even knowing it, they are advertising Frank Kern.

They are telling people to visit his websites and sign up to his videos – and all Frank is doing is showing everyone the same thing – if everyone follows the same principals and techniques – they won’t be unique and they won’t work!

This leaves him to create his own methods of turning people into customers.

Perhaps best of all, with even the big internet marketers following Frank’s techniques, everyone can see where they get their influence from – or who should I say.

Frank Kern. That’s who.

Adam and Jit, Jeremy Schoemaker, Tellman Knudson…they’re all at it.

So what can we learn from this?

Implementing a marketing campaign strategy is essential. The rumour mill has it that Frank took 18 months to put this campaign together. And it has paid off dividends. From Frank Kern’s Four Day Cash Machine to his List Control, Frank has us eating out of the palm of his hand.

And that’s why he rakes in boat-loads of cash at the click of a finger, a sip of a beer or on the ride on a wave.

New Findings for Children with Reading Difficulties

A growing number of parents and teaching professionals are turning to eye practitioners when their children have difficulty reading.

Visual problems associated with reading difficulties are discussed in a new book which has been developed by three of the country’s leading eye experts.

Vision and Reading Difficulties has been written primarily for eye care professionals, to help them stay up to date with the new developments.

The book not only addresses the problems, but also comes up with a clinical protocol that can be used to identify and treat these conditions.

The findings have been of particular significance to Ulverston Optometrist Lyn Savage. Lyn Savage Opticians celebrated its 25th Anniversary last year, and Mrs Savage continues to develop her knowledge of the industry.

Mrs Savage, based on Market Street, prides on providing first-class vision care for the entire family. Mrs Savage is now keen to meet children with reading difficulties, to see if there is a visual problem that she can diagnose and treat.

She has recently visited Pennybridge, Leven Valley and Broughton Primary schools to talk with children about their eyesight.

The new findings focus on those people who have vision concerns with reading, though do not have eye diseases or low vision, the visual problems that are most often associated with reading difficulties.

Vision and Reading Difficulties points out early on: “There has been increasing evidence in recent years of visual factors contributing to reading difficulties…”

With a strong interest in these visual factors, Bruce Evans, Director of Research at the Institute of Optometry, said: “We felt there was a need for a book for eye care professionals that would give them the background on which visual problems may be contributing to reading difficulties, how they can detect those problems and what they can do about them when they find them.”

A discussion with Mr Evans and the authors is available to view on the Association of Optometrists website. Vision and Reading Difficulties is also available from the OT Bookshop.

Lyn Savage will be happy to speak to anyone who would like further information on the subject.

Go Barrow website

Go Barrow is the ultimate Business Directory for Barrow-in-Furness!

Run by Paul Moore and Ben Tyson - Go Barrow is the 'go-to site' for ALL the information you could need about modern Barrow.

WE NEED BUSINESSES
Yes - we are in the process of a complete overhaul of the existing website. We want our local businesses to strengthen their customer bases, increase sales and make more money.

That’s our goal…how can you help us achieve this?

We need our pages BULGING with information on all of the Independent businesses in Barrow.

So if you are a local business owner in Barrow - get in touch with either Paul or Ben, and we'll feature you on Barrow's favourite website!

PEOPLE OF BARROW - WE NEED YOU!
Go Barrow isn't just for businesses. Oh, no...we want to hear from local bands, sports clubs and activity groups!

Barrow-in-Furness is a beautiful part of the world - the land that defines 'Hidden Gems'.

But what makes Barrow, Barrow, is the people! We're currently looking for local bands to interview and place on our upcoming Music Scene in Barrow page!

Barrow Sports Clubs - we want training times, contact details and all other information about you. We'll invite a whole new host of members to your club!

SOCIAL MEDIA
AND finally...we understand the VITAL importance of using Social Media in today’s modern world of Business and Marketing. In fact, we'd consider ourselves experts on the subject. We work alongside numerous local business owners, showing them how to use social networking websites such as Twitter and Facebook to gain new customers.

If you'd like more info on this..please give Ben a call: 07920 409 158


We look forward to hearing from You!

What would you do with 140 characters?

I suppose you could discuss business ideas with them?

World Cup is just around the corner – how about a natter about England’s chances?

Find out how tall your followers really are?

I can’t wait to find out what interesting stories @northwestscenes has dug up in the last month.

Last time I met @kayhebbourn, she was telling me about an unbelievable new business opportunity.



Are you coming to Britain’s most exciting Tweet Up next Tuesday?

If you enjoy a Tweet now and again, come along to 140 Characters – the UK’s largest ever Tweet Up.

Meet Twitter followers from all over the country.

Enjoy the evening.

Make valuable contacts.

Meet 140 characters.

The Mill, Ulverston. Tuesday 23 March 2010. 5pm

RSVP here:

http://twtvite.com/qj8r20

See you at the party!

How to create a highly effective Advertising Flyer

Flyers are a great way to grab attention.

They are an inexpensive and effective way to advertise your business to a large selection of people.

But with so many companies using advertising flyers, how can you make your flyer design stand out and be noticed?

How can you produce a no frills flyer that will have people begging to buy from you?

First of all, like in any form of marketing – or business for that matter – you have to establish your audience. You cannot market to everybody all at once.

Know your audience and tailor your flyer to this group.

Before we go into the copywriting side, let’s take a quick look at the basic format of a killer flyer.

One focal image is better than lots of smaller images and logos. If you are producing a flyer to show-off a new toothbrush – use one large picture of a toothbrush. This shows people immediately what the flyer is all about before they have even read anything. There is no need to confuse them with lots of different images – it will simply put people off, and they won’t bother reading.

Black text on a bright (preferably white) background. Stick with it. It’s simple and easy to read. Don’t confuse people with fancy colour combinations – this will not increase your sales – quality copy will – but they have to be able to read it first.

Always leave lots of white space. Text-heavy flyers are suicide. They don't work. If you have long, complex sentences - break them up into bullet points. Less is more. A flyer has to be easy on the eye.

And finally, as far as general content goes – always offer something for Free. Never produce a flyer that doesn’t offer discounts.

Now for the copy

I read somewhere that the Greek philosopher Aristotle came up with this basic concept that still applies today:

Attention
Interest
Desire
Action

Attention
When designing a flyer, you should be spending at least 50% of your time on your headline. The headline grabs attention. This is the most important aspect of the flyer

Providing you have a great product and a great offer, that will sell itself. Putting yourself in the position to pitch your product to someone is what the headline is all about.

Your headline should have two components. It should create curiosity. Entice the reader to want to read more.

Perhaps most importantly, it should have people thinking that reading this flyer will be of benefit to them.

For example: “New Toothbrush from AquaClean fights tooth decay in adults”. Clearly a benefit is there for adults and people wary of tooth decay. This will encourage all concerned to read on.

Interest
Let the relevant people know that it is relevant to them. Address a common problem and state how you and your product will solve the problem.

For example: “Are you tired of having to clean your football boots?” Solve it: “This product cleans them for you”. This creates an interest for all the people who at any time have to clean their football boots. The more specific a demographic group you can reach – the better.

If the flyer speaks directly to them – so will the product.

Desire
This is where you state the benefits. You have told them what the problem you will solve is – now its time to say why they should take a strong interest in you and your product. Testimonials can do this well.

The features – benefits approach is the best method. This applies to any form of copywriting. The ‘Interest’ section states the main feature and attracts the right audience – ‘Desire’ tells them why they need to buy and what they will get out of buying. I.e. they’ll save time and money, and be happier in doing so.

Action
Call to action. Such a simplistic element but you cannot forget or overlook this.

Call Today!
Send us an email!
Visit us at…!

Tell them exactly what they need to do in order to get your wonderful product. Always provide a phone number, email address, web address and physical address where possible. Different people like to contact you in different ways. Give them every opportunity they could need to contact you.

Providing a physical address helps with credibility and is particularly useful if you are a local company attracting local customers – it shows you are nearby and have a common bond with them.

So there you have it, an excellent, simple, effective flyer in no time. For more information, and exercises to help with the content of your flyers, just drop me an email: info@bentyson.me

www.writing-for-england.co.uk

Tweet Up with 140 Characters in Ulverston

Twitter enthusiasts are encouraged come out in force to make Ulverston’s latest Tweet Up the biggest in the UK.

The Tweet Up, aptly titled ‘140 Characters’, will take place at The Mill, Ulverston, on Tuesday 23 March.

Tweet Ups are fun Meet Ups for people who love to use Twitter and other forms of social media. The idea is to meet your online friends and have a good time finding out more about each other.

The last event was held at The Mill in February. It was attended by Barrow’s Labour candidate John Woodcock, CancerCare and LakesTV, amongst numerous other Twitter fanatics.

Kay Hebbourn, organiser of the event, has been amazed by the level of interest. She said: “Following the success of the last Tweet Up, which was the biggest in Cumbria, we have decided to have another and would love anyone who loves social media to come.

It's an excuse for a bit of a social, and to find out what everyone else is up to.”

There will be a variety of prizes up for grabs, and also charity donation opportunities.

Award-winning photographer Lesley Wood will be donating a particularly special prize to one lucky Twitterer. She explains: “I will give the winner a free photo-shoot. It will be for half a day, at your home or an outdoor location of your choice.”

Lesley is currently the “UK Pet Photographer of the Year” and specialises in portraiture of people with or without their animals. She is currently based in Cheshire, but is due to relocate to Ulverston this year.

The Evening Mail will be there to cover the event, which has already attracted interest from all over the UK.

Music and nibbles will be provided by The Mill, who will also be donating a special prize to a winner drawn from a hat.

Plans are still in the pipeline to introduce a Twestival to the area, later on in the year. This will be a whole weekend of events, meet-ups and fundraising.

Everyone is welcome to join in the fun – even those who haven’t yet become captivated by Twitter. The event is due to start at 5pm on Tuesday 23 March.